Data Strategy

Digital Marketing

Network 10 partners with Braze

​Network 10​ is upping the ante with its data and customer communication, announcing a partnership with global customer engagement platform, Braze.

Digital Marketing

New association aims to bring order to data strategy chaos

A new industry association is seeking to bring order to data chaos for advertisers and media partners through the creation of an industry code of conduct for the collection, use and management of data in Australia.

Digital Marketing

How Coles united its digital analytics efforts

It’s a challenge many larger businesses face around digital and data analytics: How to break down organisational silos that exist in order to get teams to work more efficiently, strategically and innovatively. And it’s a challenge that was facing Coles until two very separate analytics leaders from its financial services and online businesses joined forces.

Digital Marketing

MCN gains a chief data officer

Multi-screen media company, Multi Channel network (MCN), has brought on international media veteran, Mark Brandon, as its chief data officer.

Leadership

8 tips for data analytics success from Data Strategy Symposium

This year’s Data Strategy Symposium speaker line-up offered a diverse range of business insight, advice and expertise around data and analytics. Here, we share 8 key pieces of advice we took away from the event that could prove invaluable to your organisation’s future.

In pictures: Data Strategy Symposium 2014

Nearly 200 marketers, data analysts, agencies and vendors gathered at the Crowne Plaza in the Hunter Valley for the second annual Data Strategy Symposium. Here, we present pictorial highlights from the event.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Tyron Hayes

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.

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Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

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Your page is very helpful. Thank you for sharing with us

Eriona Ajvazi

10 brands making a positive difference to a world in crisis

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Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

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Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

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Great article Emma. So many gems in there. Awesome to have you in the team!

One Small Step Collective

Why COVID-19 makes it more important than ever to move at the speed of the consumer

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Blog Posts

The gear change required for business during COVID-19

The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.

Katja Forbes

Managing director of Designit, Australia and New Zealand

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

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