Crm

Digital Marketing

Why this calendar platform is adding digital payments

“Everyone has the vision to be able to know as much about your customers as you can and to deliver the most personalised communications that you can. But it's no easy feat,” ECAL founder and CEO, Patrick Barrett, told CMO.

Digital Marketing

Officeworks launch new integrated back to school campaign

Officeworks has launched its new integrated back to school campaign early this year to alert parents the office supplies outlet is an option for the booklist in addition to the official school supplier. It’s targeting parents over the coming months via TV, online, radio, social media, PR, outdoor, CRM, catalogue and in-store with its message that smarter parents shop with Officeworks.

Digital Marketing

How Koala used Segment to build out its customer data infrastructure

Lacking enterprise-size scale to have granular customer information, and not wanting to be beholden to Google for its own first-party data, home-grown furniture start-up Koala looked to another start-up, Segment, to answer its customer data questions.

Digital Marketing

Salesforce announces customer data platform

Salesforce has announced a new customer data platform (CDP) integrated with Customer 360 to build a single view of customer across marketing, commerce, sales, and service.

Digital Marketing

How Jurlique is transforming its digital and customer data capabilities

Buying beauty and skincare products is a highly personalised experience, often stretching across offline and online engagement. And thanks to a significant overhaul of its digital platforms, customer data approach and CRM strategy, it’s a personalised experience Jurlique is increasingly confident of delivering.

Digital Marketing

In focus: B2B marketing's data challenge

We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.

Digital Marketing

Building a single customer view at REA Group

REA Group's executive manager of customer platforms, Shane Williams,​ has a busy few years ahead of him. Having just implemented a sales and service CRM across the business, he is now turning his attention to optimising marketing automation, migrating legacy data, and managing a system to create a single view of customer, no matter what business line that customer traverses.

Digital Marketing

Apple and Salesforce announce strategic partnership

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.

Digital Marketing

Report: Data driving advertising and marketing revolution

​Data is driving a fundamental transformation within the marketing and advertising industries as organisations increasingly seek to target and personalise their messaging, a newly released digital advertising report has found.

CMO50 2017 One to watch: Elaine Herlihy

“Our motto is ‘great team, great work’, because if you don’t have the former, you never have the latter,” PayPal Australia marketing director, Elaine Herlihy, says.

Featured Whitepapers

State of the CMO 2020

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Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

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yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

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Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

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yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

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Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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