US-based inbound marketing platform, HubSpot, is ramping up its assault on the Australian marketplace, investing in new offices and launching a CRM tool that significantly expands its functionality.

It might sound like a motherhood statement, but CRM really isn’t about deploying a platform, it’s about driving new business outcomes through better customer communications and engagement, Austrade’s CRM leader claims.

ASX-listed clothing retailer, Billabong, is rolling out NetSuite’s cloud-based financial, ERP and commerce platforms globally in a bid to deliver a real-time, omni-channel retail offering to customers.

Investment into a home-grown CRM platform and ecommerce portal is helping making it easier for customers to cook up new orders with Australian pasta brand, Pastabilities.

Marketers still have huge power and opportunity to influence customers, but need to engage from a customer’s point of view.

As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.

Customer loyalty programs and the data opportunities they present are taking centre stage at the Super Retail Group as the organisation looks to drive more personalised engagement across its brand portfolio.

Newcastle-based company, Port Container Services, is proving you don’t need to be big to get value out of customer relationship management.

It’s become the goal of every modern marketer: One-to-one engagement regardless of communication channel or consumer type, and the ability to respond and interact with any customer in a real-time, relevant way.

Nissan Motorsport has seen a 22 per cent boost in commercial revenue since March after replacing spreadsheets with cloud-based CRM software, its marketing chief claims.

The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.

Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.

Microsoft’s head of Business Solutions has stressed the importance of adopting a customer-centric view if organisations wish to deliver better and more meaningful interactions with customers.

Kirsten Lynch, CMO at US-based Vail Resorts, says her partnership with the CIO leads to better guest experiences.

Australian online retailer, Oo.com.au, has adopted Responsys’ digital marketing platform to drive its customer retention and management strategy across web, social and display.

Cloud-based marketing automation vendor Marketo's plans to raise up to US$75 million in an initial public offering could influence larger companies to acquire the company, including Salesforce.com and SAP.

Greg Smith is The Co-op's first CMO in its 55-year history. It's no wonder his to-do list stretches a mile and includes everything from brochures to outlet transformations, Facebook strategies and more.

Technology tools for achieving and measuring client contact are opening up ways for charities to interact with sponsors, yet there’s a long way to go before fundraising becomes a digital exercise.

When installing an ERP, accounting or even HR system, there's no question whom the users will be. It doesn't take long to identify the access privileges each class of user will need, either. CRM systems, though, tend to be more multi-disciplinary, with information tendrils swimming across the organisation.