Crm

Digital Marketing

How Audi Australia built a CRM and digital practice

Getting business stakeholder buy-in and maintaining momentum around the long-term benefits of a CRM and data infrastructure project in the face of short-term sales targets have proven the biggest challenges for Audi Australia’s marketing team.

Digital Marketing

6 lessons in CRM project management: What brands would do differently next time

Customer relationship management (CRM) technology is a foundation platform for any organisation trying to manage interactions with customers and prospects. With the benefit of hindsight and experience, we’ve asked several Australian organisations what they’d do differently if they could stage their rollout all over again.

Digital Marketing

HubSpot eyes Australia's mid-market

US-based inbound marketing platform, HubSpot, is ramping up its assault on the Australian marketplace, investing in new offices and launching a CRM tool that significantly expands its functionality.

Digital Marketing

Why CRM is about engagement, not tech, at Austrade

It might sound like a motherhood statement, but CRM really isn’t about deploying a platform, it’s about driving new business outcomes through better customer communications and engagement, Austrade’s CRM leader claims.

Digital Marketing

Getting digital strategy right at Village Roadshow

As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.

Digital Marketing

Why Super Retail Group is targeting customer loyalty

Customer loyalty programs and the data opportunities they present are taking centre stage at the Super Retail Group as the organisation looks to drive more personalised engagement across its brand portfolio.

Leadership

An insider’s guide to customer marketing at Telstra

It’s become the goal of every modern marketer: One-to-one engagement regardless of communication channel or consumer type, and the ability to respond and interact with any customer in a real-time, relevant way.

Digital Marketing

Nissan Motorsport revs up sponsorships with CRM

Nissan Motorsport has seen a 22 per cent boost in commercial revenue since March after replacing spreadsheets with cloud-based CRM software, its marketing chief claims.

Digital Marketing

Microsoft chief calls for customer centricity

Microsoft’s head of Business Solutions has stressed the importance of adopting a customer-centric view if organisations wish to deliver better and more meaningful interactions with customers.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Channelling climate positive design

As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.

Katja Forbes

Founder and chief, sfyte

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

If you want to know how to compose a thesis for a research paper correctly, you may visit a page from my profile. Here you can find a det...

Emily Walsh

Why negative messaging isn’t working for your brand

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Nice to read the post. A good leader and an effective recruitment in top level is a must for smooth running business. Congrats..

Wollermann Business Brokers

Aus Post recruits tasks new CMO with building modern iconic brand

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I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

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It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

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Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

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