When your product is sales training, the last thing you want to admit to is problems with managing your own pipeline.

RMIT Online has launched a new short course in Salesforce CRM as part of ambitions to close Australia’s technology skills gap.

We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.

REA Group's executive manager of customer platforms, Shane Williams,​ has a busy few years ahead of him. Having just implemented a sales and service CRM across the business, he is now turning his attention to optimising marketing automation, migrating legacy data, and managing a system to create a single view of customer, no matter what business line that customer traverses.

Pacific Boating was ahead of its time. Long before the share economy was a thing, Pacific Boating was offering its boat sharing service to customers – but in a highly untargeted way.

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.

Increased sales conversion, more efficient customer service support and better business decision making are just some of the benefits Progressive Direct claims it’s experiencing after overhauling customer management systems internally.

Online genealogy company, Ancestry, is using a data-driven approach to capture ‘real-life’ customer moments in Australian-made videos and local digital in order to deliver authentic personalised experiences.

​Data is driving a fundamental transformation within the marketing and advertising industries as organisations increasingly seek to target and personalise their messaging, a newly released digital advertising report has found.

Closing the loop between offline and online customer acquisition and conversion has become reality for the team at Australia-based Valiant Finance after deploying an integrated sales and marketing automation stack.

“Our motto is ‘great team, great work’, because if you don’t have the former, you never have the latter,” PayPal Australia marketing director, Elaine Herlihy, says.

​UNSW’s dedicated new marketing division is beefing up its digital marketing strategy as it looks to centralise operations and make marketing a formidable force, according to its newly appointed vice-president international marketing and communications.

​Transport for NSW reconfirmed its commitment to the use of CRM and smart apps as it looks to take the next step in its digital transformation journey, aiming to put the customer at the centre of everything.

A whole-of-business project to replace disparate CRM and customer data instances with a unified CRM platform has finally given staff at Beyond Bank a single customer view.

Oracle’s acquisition of NetSuite will give the enterprise software giant the ability to scale down to SMB marketing teams, but the deal is ultimately an attempt to own the end-to-end customer management workflow, one industry commentator claims.

Getting business stakeholder buy-in and maintaining momentum around the long-term benefits of a CRM and data infrastructure project in the face of short-term sales targets have proven the biggest challenges for Audi Australia’s marketing team.

Customer relationship management (CRM) technology is a foundation platform for any organisation trying to manage interactions with customers and prospects. With the benefit of hindsight and experience, we’ve asked several Australian organisations what they’d do differently if they could stage their rollout all over again.

Digital disruption is not a negative thing for children’s charity, Starlight Foundation, it’s an opportunity. The charity shares how its quest to utilise technology and digital capability for good has triggered an organisation-wide transformation.

The Queensland Building and Construction Commission (QBCC) has undergone a significant digital transformation as part of efforts to shift from regulatory watchdog to customer-centric services provider.

Zeta Interactive, the US-based email marketing player founded by ex-Apple CEO, John Sculley, is looking to take on marketing cloud giants such as Apple, Oracle and Salesforce after picking up the customer relationship management division of eBay Enterprise.

Leveraging deeper customer insights to drive personalised experiences requires more than simply customer journey mapping, according to SugarCRM CMO, Jennifer Stagnaro.