​Bega Cheese has been given the right to continue to use the trade dress associated with the peanut butter products it acquired as part of its purchase of the Mondelez Grocery Business in 2017.

Mastercard is taking the next step in its brand evolution by dropping its name from its brand mark.

​A new tagline is the beginning of Xero’s evolution from a pure accounting software supplier to a more holistic small business platform, a move, it says, is vital in a changing market.

​Officeworks launched a new tagline and a wider channel strategy in February in an effort to better connect with its customers. The launch preceded the release of strong first half results to December 2017 for the company.

Apple is again the world’s most valuable global brand this year at US$247 billion, while Telstra has entered the top 100 list for the first time, the latest BrandZ Top 100 Most Valuable Global Brands study reveals.

Google has topped a new list of Australia’s most influential brands with consumers by independent market research company, Ipsos.

Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions and should be an increasingly important part of a marketer’s on and offline brand approach, global word-of-mouth (WOM) marketing expert, Geno Church, claims.