Google tops Australia's most influential brands list

Search engine giant also tops the global brands list for 2014 from Ipsos

Google has topped a new list of Australia’s most influential brands with consumers by independent market research company, Ipsos.

Google came up trumps on the list of Australia’s most influential brands based on five key factors driving brand strength: Engagement, trustworthiness, leading edge, corporate citizenship and presence.

Google scored most highly in the ‘leading edge’ category and was noted for its leadership against competitors, as well as enormous impact on the consumer landscape. The search engine giant also topped the global list of Most Influential Brands.

Ipsos measured 100 brands in Australia for the first time as part of its annual global Most Influential Brands study and released a list of the top 15. Rounding out the top five local brands were Microsoft, Facebook, Woolworth and eBay. Other notable Australian brands, such as Coles, Australia Post and Bunnings, also featured in the round-up.

“In order to exert influence, a brand needs to impact or change the way people shop, think, act and behave,” Ipsos managing director, Gillian O’Sullivan, said in a statement. “ It needs to become a fundamental part of life, shape consumers’ desires and help consumers get through their day.

“A brand must be seen to be really important in the world today and even impact the way people interact with one another. Even more than this, people need to identify with the brand, it needs to have relevancy in the life and it needs to become part of everyday language.”

The Most Influential Brands study was based on an online survey of 1000 Australian adults using the Ipsos iView panel. Alongside Australia, the research company also surveyed Canada, the US, UK, France, Germany, Brazil, Argentine, Mexico and China with a total sample size of just over 15,000.

The Ipsos top 15 Australian brands for 2014 were:

  1. Google
  2. Microsoft
  3. Facebook
  4. Woolworths
  5. eBay
  6. Coles
  7. Apple
  8. Australia Post
  9. Visa
  10. Telstra
  11. Bunnings
  12. YouTube
  13. MasterCard
  14. Samsung
  15. McDonald’s

More on Australian brands

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in