The latest Gartner Adtech Magic Quadrant has been released and shows Google, Adobe, The Trade Desk, Amobee, MediaMath and Adform leading the way.

Westpac has positioned its rollout of Verizon’s DSP solution across its portfolio of brands as a step towards sustaining advertising activities without the cookie.

The adtech industry is responding favourably to efforts to provide alternative user identification data mechanisms to replace traditional cookie tracking. But several have warned privacy and security concerns remain a significant hurdle to adoption.

Integral Ad Science (IAS), the digital ad verification outfit, has issued a warning to the ad industry about a large-scale ad fraud scheme which produces fake browser data and fabricated URLs in order to steal advertisers’ media spend.

The Australian Competition and Consumer Commission (ACCC) has officially embarked on an inquiry into digital advertising services as part of its newly granted powers regulating competitions across the country’s online advertising landscape.

News Corp has sold its programmatic video marketplace, Unruly.

Readers’ cognitive load, how busy the brain is at a given moment, is lowered by eight percent when finishing an article and this ‘Moment of Next’ is when their brain is more available to attend to new stimuli, according to a new study.​

Amazon has confirmed it is acquiring the ad server and creative optimisation divisions of Sizmek’s ailing business, strengthening its own offering against the might of Google.

JCDecaux is the latest company to use virtual reality to promote its brand.​

All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.

All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.

Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.

Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in.

People not in the branding business don't see much difference between advertising and marketing. As new-age advertising technology, or adtech, and marketing technology, or martech, logically merge, what's the problem? For advertising agencies, which have been on the frontline of branding since the late 18th century, a lot is at stake.

From drones playing football (for Pepsi) to augmented reality driving glasses (for Mini), Richard Dodgson takes us through his favourite inventive uses of tech in ad campaigns.

REA Group has become the latest Australian company to invest in programmatic advertising, striking a new deal with TubeMogul to use its audience data to present more relevant video advertising to realestate.com.au’s customers.

Australian automotive advertising website, Carsales.com.au, has rolled out SAS’s Intelligent Advertising platform solution to improve its marketing efforts and manage ad delivery.