Why are we dubious about deep learning?
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
Oath officially positions media and tech brands in A/NZ market
Oath business, which resulted from the merger of Verizon and AOL, officially launches in Australia
Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.
The Oath A/NZ business is being led by managing director, Paul Sigaloff, and encompasses media brands such as Yahoo News, HuffPost, AOL, Yahoo Finance, TechCrunch, Yahoo Sports, Engadget, Makers and Yahoo Lifestyle, along with Internet platforms such as Tumblr and Yahoo Mail. It’s also the umbrella business for ad technology offerings including Oath Ad Platforms and Flurry.
The Oath umbrella brand was launched overseas a little over a year ago to mark the unification of the Verizon and AOL media and digital businesses, and followed Verizon’s acquisition of AOL in 2015 for US$4.4 billion.
Its official local launch comes following Oath’s acquisition of the Seven West Media business in March, which saw it take full control of the Yahoo7 joint venture. This also saw a number of executives leave the business, including CEO, Ed Harrison.
Sigaloff was previously the chief revenue officer for Yahoo7 and took over the Oath MD reins in April. He formerly held sales and commercial roles with Fairfax.
In a statement, Sigaloff said the A/NZ group is focused on creating “relevant and trustworthy content experiences” across the full suite of Oath brands. Oath has 160 staff locally and a spokesperson confirmed it's looking at investments across the board.
“Oath is more than a media brand, we are differentiated through our unique combination of culture and code,” he said. “We understand the changes in consumer behaviour and are investing in local content and consumer experiences that are reflective of modern-day consumption. This, in turn, will deliver premium experiences to Australian and New Zealand consumers.
“In addition, combining the reach of this content with the power of our technology and data stack creates a compelling proposition to advertisers in a climate of transparency and accountability.”
Sigaloff claimed market sentiment so far was positive. “The team and I are excited to be bringing this new proposition to life,” he added.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Sanket Nair
7 businesses successfully implementing chatbots
Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...
Joel Pencer
Suncorp outlines customer investments, digitisation as key to business improvement
Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning