Oath business, which resulted from the merger of Verizon and AOL, officially launches in Australia
Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.
The Oath A/NZ business is being led by managing director, Paul Sigaloff, and encompasses media brands such as Yahoo News, HuffPost, AOL, Yahoo Finance, TechCrunch, Yahoo Sports, Engadget, Makers and Yahoo Lifestyle, along with Internet platforms such as Tumblr and Yahoo Mail. It’s also the umbrella business for ad technology offerings including Oath Ad Platforms and Flurry.
The Oath umbrella brand was launched overseas a little over a year ago to mark the unification of the Verizon and AOL media and digital businesses, and followed Verizon’s acquisition of AOL in 2015 for US$4.4 billion.
Its official local launch comes following Oath’s acquisition of the Seven West Media business in March, which saw it take full control of the Yahoo7 joint venture. This also saw a number of executives leave the business, including CEO, Ed Harrison.
Sigaloff was previously the chief revenue officer for Yahoo7 and took over the Oath MD reins in April. He formerly held sales and commercial roles with Fairfax.
In a statement, Sigaloff said the A/NZ group is focused on creating “relevant and trustworthy content experiences” across the full suite of Oath brands. Oath has 160 staff locally and a spokesperson confirmed it's looking at investments across the board.
“Oath is more than a media brand, we are differentiated through our unique combination of culture and code,” he said. “We understand the changes in consumer behaviour and are investing in local content and consumer experiences that are reflective of modern-day consumption. This, in turn, will deliver premium experiences to Australian and New Zealand consumers.
“In addition, combining the reach of this content with the power of our technology and data stack creates a compelling proposition to advertisers in a climate of transparency and accountability.”
Sigaloff claimed market sentiment so far was positive. “The team and I are excited to be bringing this new proposition to life,” he added.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This is so cool & Innovative . A Milestone will be created by this.
Digital Marketing Courses
AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices
“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...
Engenius
Predictions: 9 digital marketing trends for 2019
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team