The ACCC’s just-released report on its inquiry into digital advertising services concludes that existing competition laws do not enable the ACCC to adequately address the sector’s competition issues and Google's dominant position in the adtech ecosystem.
Digital Marketing
Australian privacy laws will be reviewed through the Attorney-General's department, the government recently announced. The inquiry is currently accepting submissions with an issues paper to be released at the end of this month.
Leadership
Following the finalisation of Nine’s acquisition of the remaining 45.5 per cent of Macquarie Media for $113.9 million, officially concluded late last year, Nine has dropped the name Macquarie Media from the business.
Digital Marketing
Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.
Social Media
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
Digital Marketing
Optus has launched a new digital inclusion initiative, Donate Your Data, with the aim of helping bridge the digital divide for young Australians living in poverty.
Social Media
Facebook has responded to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry final report with both criticism and support, backing 20 of the 29 findings but arguing more must be done to identify the best policy frameworks for the Internet.
Strategy
As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.
Social Media
In the wake of the ACCC’s Digital Platforms Inquiry final report, the media, marketing and advertising industry appear to have been caught unawares, according to new research from the Audited Media Association of Australia (AMAA).
Digital Marketing
Facebook has responded to the recommendations from the Australian Competition and Consumer Commission (ACCC) following its final Digital Platforms Inquiry report.
Digital Marketing
Following Facebook’s response to the ACCC’s recommendations around digital platforms, Google has agreed it does not believe an algorithm regulator would lead to higher quality search results or promote journalism.
Social Media
Facebook has disputed the ACCC’s recommendation that independent algorithm regulation will in any way be an effective response to the current challenges being faced by traditional news media models.
Digital Marketing
Three of the biggest GPS manufacturers in Australia have agreed to stop using ‘lifetime’ claims in their advertising of navigation services after an investigation by the ACCC.
Digital Marketing
Nine Network and Fairfax sent shockwaves through the media industry yesterday after announcing the companies are merging to become Australia's biggest integrated media company.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
