Accc

Leadership

Macquarie Media name dropped following acquisition

Following the finalisation of ​Nine’s​ acquisition of the ​remaining 45.5 per cent of Macquarie Media​ for $113.9 million, officially concluded late last year, Nine has dropped the name ​Macquarie Media​ from the business.

Digital Marketing

Optus launches new data donation scheme

​Optus has launched a new digital inclusion initiative, Donate Your Data, with the aim of helping bridge the digital divide for young Australians living in poverty.

Social Media

AMAA warns of complacency over ACCC Digital Platforms Inquiry

In the wake of the ACCC’s Digital Platforms Inquiry final report, the media, marketing and advertising industry appear to have been caught unawares, according to new research from the Audited Media Association of Australia (AMAA).

Digital Marketing

Facebook responds to ACCC report

Facebook has responded to the recommendations from the​ Australian Competition and Consumer Commission (ACCC) following its final Digital Platforms Inquiry report.

Digital Marketing

4 reactions to Fairfax-Nine media shake-up

Nine Network and Fairfax sent shockwaves through the media industry yesterday after announcing the companies are merging to become Australia's biggest integrated media company.

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State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

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If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

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It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

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Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

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I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

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