Facebook criticises ACCC Digital Platforms Inquiry final report recommendations

Social media giant criticises several of the final report's recommendations, although it supports most of the regulator's suggestions

Facebook has responded to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry final report with both criticism and support, backing 20 of the 29 findings but arguing more must be done to identify the best policy frameworks for the Internet. 

The 140-page response follows the release of the ACCC's final Digital Platforms Inquiry report released at the end of July. First begun in December 2017, the inquiry considered the impact of online search engines, social media and digital content aggregators, together defined as digital platforms, on competition in the media and advertising services markets in Australia.

In a series of scathing and wide-spread findings, the consumer watchdog concluded the dominance of the large digital platforms and their impact on the economy, the media and society broadly must be addressed with significant, holistic reforms.

In its response dated 12 September, Facebook agreed a new code for digital news platforms should be in place to protect news standards and highlighted the ACCC's found no evidence of anti-competitive behaviour by Facebook. The social marketing giant agreed more should be done to support privacy and consumer protection in Australia.

However, Facebook argued the proposed privacy reforms are a substandard version of Europe’s best-in-class privacy laws, which could harm consumer welfare, small businesses and the economy. Instead the tech giant wants new economy-wide privacy laws adopted in Australia, appropriate for the digital age.

Facebook also said in a company post that the final report's regulatory solution recommendations incorrectly conflate Google and Facebook and stressed both are two very different companies that compete with each other and publishers for advertising dollars. Bundling the two together would not address the important policy considerations for the role of data and technology in Australia’s economy, the company said.

“Our aim is to achieve clear rules that deliver economy-wide privacy protection, data portability and a user focused digital news distribution model, while preserving the many benefits that technology delivers to Australians,” Facebook’s director of policy Australia and New Zealand, Mia Garlick said in a company post.

The ACCC's report also received criticism last week from digital platforms industry lobby group, Digital Industry Group (DIGI), which questioned measures to check the veracity of news on some sites and recommendations to change merger laws.

However, the ACCC is being cheered on from other quarters. A group of competition watchdogs from around the world at a meeting in New York recently have reportedly applauded the ACCC’s inquiry into the dominance of platforms such as Google and Facebook and their dominance in online advertising and the collection of personal data.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in