How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Digital Marketing
What the 5G revolution will do to mobile marketing
It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.
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5 things marketers need to do to get better in buy in when presenting
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
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Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
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Yes Machinery
Image intelligence:10 must-see infographics for marketers
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Lumen CMO strives to make the brand synonymous with anti-ageism