Report: Connectivity key for next decade in technology

Deloitte report finds several technology developments playing a part in the interlacing of technology in the coming decade

Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report.

This interconnectedness is expected to be a key driving force in shaping the impact and value of technology in the coming years. 

“Individual technologies are moving from siloed to interdependent, increasing their impact and distinct value in the process. Innovations that have been ‘just around the corner’ for years will finally come to life in 2020 with practical applications driving even more advances in the years to come,” the new report stated.

In addition, Deloitte predicted most of the technology, media and telecommunications industry’s revenue will come from the ‘Big Five’ family of devices - smartphones, computers, TVs, enterprise data centres and software, and the Internet of Things. 

The third trend anticipated to have a significant effect on the industry will be the many services and products reaching maturity in 2020, after having been ‘just around the corner’ for years.In particular, the report finds several key developments playing a part in the interlacing of technology from this point on. 

The first is 5G. While 5G launched commercially in Australia in 2019, Deloitte expected further uptake in 2020 will see a raft of new capabilities emerging over the course of the year. In the commercial sphere, businesses will also begin to look to private 5G networks to enable the next technological frontier, with cutting-edge use cases on the horizon such as Internet of Things, remote operations and self-driving cars.

Read more: What the 5G revolution will do to mobile marketing

Meanwhile, smartphones adoption is expected to peak, but growth will diversify into other areas, Deloitte said. These include as a platform for advertising, apps and the next consumer wave of wearable technologies. Running parallel to smartphone growth, this smartphone multiplier market is predicted to be worth around A$4.1 billion in Australia in 2020. Apps, mobile advertising, hardware and wearable accessories will dominate, accounting for nearly 80 per cent of the multiplier market.

Then there's artificial intelligence (AI). Deloitte predicted that in 2020, more than 750 million edge AI chips will be sold globally. In Australia, the consulting giant expected 66 per cent of smartphones sold in 2020 will carry edge AI chips, up from just 20 per cent in 2018, bringing to life features such as facial recognition, voice-based interactions and translation, even in offline mode.

While this will open up new possibilities for consumer-grade AI use cases, the most exciting application of edge AI will most likely be in the enterprise, where it will power drone swarms, unmanned aerial vehicles and precision manufacturing.

And on the content front, podcasts are expected to continue to surge in popularity. The podcast has been with us for years and continues to develop its applications and grow audiences. Deloitte predicted podcasts will see double-digit growth through 2020 as consumers, creators, brands and media buyers become more familiar with the medium.

The Deloitte report noted these aren’t the only technologies converging and more interconnection is forecast as the decade unfolds. Yet understanding which devices are connected to others will help to unlock the effect overall.  

“Consider that edge AI chips, private 5G and robots are all interconnected, while ad-supported video and antenna TV are both affected by each other as well as by low-earth-orbit broadband satellites,” the report added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in