Report: Connectivity key for next decade in technology

Deloitte report finds several technology developments playing a part in the interlacing of technology in the coming decade

Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report.

This interconnectedness is expected to be a key driving force in shaping the impact and value of technology in the coming years. 

“Individual technologies are moving from siloed to interdependent, increasing their impact and distinct value in the process. Innovations that have been ‘just around the corner’ for years will finally come to life in 2020 with practical applications driving even more advances in the years to come,” the new report stated.

In addition, Deloitte predicted most of the technology, media and telecommunications industry’s revenue will come from the ‘Big Five’ family of devices - smartphones, computers, TVs, enterprise data centres and software, and the Internet of Things. 

The third trend anticipated to have a significant effect on the industry will be the many services and products reaching maturity in 2020, after having been ‘just around the corner’ for years.In particular, the report finds several key developments playing a part in the interlacing of technology from this point on. 

The first is 5G. While 5G launched commercially in Australia in 2019, Deloitte expected further uptake in 2020 will see a raft of new capabilities emerging over the course of the year. In the commercial sphere, businesses will also begin to look to private 5G networks to enable the next technological frontier, with cutting-edge use cases on the horizon such as Internet of Things, remote operations and self-driving cars.

Read more: What the 5G revolution will do to mobile marketing

Meanwhile, smartphones adoption is expected to peak, but growth will diversify into other areas, Deloitte said. These include as a platform for advertising, apps and the next consumer wave of wearable technologies. Running parallel to smartphone growth, this smartphone multiplier market is predicted to be worth around A$4.1 billion in Australia in 2020. Apps, mobile advertising, hardware and wearable accessories will dominate, accounting for nearly 80 per cent of the multiplier market.

Then there's artificial intelligence (AI). Deloitte predicted that in 2020, more than 750 million edge AI chips will be sold globally. In Australia, the consulting giant expected 66 per cent of smartphones sold in 2020 will carry edge AI chips, up from just 20 per cent in 2018, bringing to life features such as facial recognition, voice-based interactions and translation, even in offline mode.

While this will open up new possibilities for consumer-grade AI use cases, the most exciting application of edge AI will most likely be in the enterprise, where it will power drone swarms, unmanned aerial vehicles and precision manufacturing.

And on the content front, podcasts are expected to continue to surge in popularity. The podcast has been with us for years and continues to develop its applications and grow audiences. Deloitte predicted podcasts will see double-digit growth through 2020 as consumers, creators, brands and media buyers become more familiar with the medium.

The Deloitte report noted these aren’t the only technologies converging and more interconnection is forecast as the decade unfolds. Yet understanding which devices are connected to others will help to unlock the effect overall.  

“Consider that edge AI chips, private 5G and robots are all interconnected, while ad-supported video and antenna TV are both affected by each other as well as by low-earth-orbit broadband satellites,” the report added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in