Report: Connectivity key for next decade in technology

Deloitte report finds several technology developments playing a part in the interlacing of technology in the coming decade

Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report.

This interconnectedness is expected to be a key driving force in shaping the impact and value of technology in the coming years. 

“Individual technologies are moving from siloed to interdependent, increasing their impact and distinct value in the process. Innovations that have been ‘just around the corner’ for years will finally come to life in 2020 with practical applications driving even more advances in the years to come,” the new report stated.

In addition, Deloitte predicted most of the technology, media and telecommunications industry’s revenue will come from the ‘Big Five’ family of devices - smartphones, computers, TVs, enterprise data centres and software, and the Internet of Things. 

The third trend anticipated to have a significant effect on the industry will be the many services and products reaching maturity in 2020, after having been ‘just around the corner’ for years.In particular, the report finds several key developments playing a part in the interlacing of technology from this point on. 

The first is 5G. While 5G launched commercially in Australia in 2019, Deloitte expected further uptake in 2020 will see a raft of new capabilities emerging over the course of the year. In the commercial sphere, businesses will also begin to look to private 5G networks to enable the next technological frontier, with cutting-edge use cases on the horizon such as Internet of Things, remote operations and self-driving cars.

Read more: What the 5G revolution will do to mobile marketing

Meanwhile, smartphones adoption is expected to peak, but growth will diversify into other areas, Deloitte said. These include as a platform for advertising, apps and the next consumer wave of wearable technologies. Running parallel to smartphone growth, this smartphone multiplier market is predicted to be worth around A$4.1 billion in Australia in 2020. Apps, mobile advertising, hardware and wearable accessories will dominate, accounting for nearly 80 per cent of the multiplier market.

Then there's artificial intelligence (AI). Deloitte predicted that in 2020, more than 750 million edge AI chips will be sold globally. In Australia, the consulting giant expected 66 per cent of smartphones sold in 2020 will carry edge AI chips, up from just 20 per cent in 2018, bringing to life features such as facial recognition, voice-based interactions and translation, even in offline mode.

While this will open up new possibilities for consumer-grade AI use cases, the most exciting application of edge AI will most likely be in the enterprise, where it will power drone swarms, unmanned aerial vehicles and precision manufacturing.

And on the content front, podcasts are expected to continue to surge in popularity. The podcast has been with us for years and continues to develop its applications and grow audiences. Deloitte predicted podcasts will see double-digit growth through 2020 as consumers, creators, brands and media buyers become more familiar with the medium.

The Deloitte report noted these aren’t the only technologies converging and more interconnection is forecast as the decade unfolds. Yet understanding which devices are connected to others will help to unlock the effect overall.  

“Consider that edge AI chips, private 5G and robots are all interconnected, while ad-supported video and antenna TV are both affected by each other as well as by low-earth-orbit broadband satellites,” the report added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in