A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
State of the CMO 2020
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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Searching for social and marketing data
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
4 Dec / Written by Isaac Lai -
Augmented Reality: What’s behind the marketing industry’s failure of imagination?
Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.
3 Oct / Written by Gil Fewster -
Totto and your inorganic future
At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.
28 Jun / Written by Richard Brett -
Cannes 2018: The Big Not Easy
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
20 Jun / Written by Richard Brett -
Innovations in retail will bring creative and technology closer than ever
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
14 Sep / Written by Jason Dooris -
Our sharing future is both terrifying and exciting
Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.
11 Jul / Written by Jason Dooris -
Is AI on course to take over human creativity?
Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.
4 Apr / Written by Jason Dooris -
If creative, media and technology were bedfellows
It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.
27 Feb / Written by Jason Dooris -
Shakespeare shows data and creativity aren’t Montagues and Capulets
Perhaps the biggest indication yet that data and creativity have now become inexplicably bound was revealed in October, when the Oxford University Press announced plans to re-release Henry VI, Parts One, Two and Three with William Shakespeare credited as co-author.
4 Nov / Written by Jason Dooris -
It’s time to walk the walk and get creative about data
Why do people still treat data and creativity as if they are two separate streams, running in parallel but never quite meeting?
30 Jun / Written by Jason Dooris
Bloggers
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Jason Dooris
Jason Dooris is the CEO and founder of growing Atomic 212, Australia's fastest growing media and marketing agency on the BRW 2014 list. Over the past 20 years, Jason has held a variety of senior local and global industry positions including CEO MediaCom UK, deputy CEO MediaCom Europe, GM Saatchi & Saatchi NZ, GM Ogilvy & Mather Australia, GM Dentsu Aegis Australia and consulting practice director, Deloitte Asia. His vertical experience covers most categories with a particular focus on retail, automotive and FMCG.
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State of the CMO 2019
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
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