• ​ Creating a purpose-driven brand

    So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

  • The politics of branding

    There have been some real doozies lately. I’m speaking of campaigns where brands have dipped their toe in - or jump straight into the deep end – of the political spectrum, aligning with social causes that seem to be the flavour of the day.

Paul Chappell

  • Partner and managing director, Brand + Story
  • Website
Paul is co-founder and strategic partner of Brand+Story, a branded content + entertainment consultancy based in Sydney. He and creative partner, Josh Whiteman, have spent a combined 40 years in broadcast media, digital advertising and branded content production. Paul was previously co-founder and executive content director of The Story Lab Australia, part of the Dentsu Aegis Network. Seeing an opportunity to do away with the expensive and outdated agency model, the two now concentrate on working with select clients to develop high quality branded content and entertainment solutions while also developing their own feature film and TV projects.

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

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Thank you Shane Blandford for carrying my Smarketing vision into KM !

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