• Driving the culture of your team

    Created from the collective behaviours of people in a given setting or group, culture is not about the way things should be in theory but about the way they are in practice.

  • Foundations of great people management

    The first step toward becoming a great manager of people is taking ownership of your role. A half-hearted approach isn’t enough; success takes a full and sincere commitment to leading your team.

Karen Gately

Karen Gately is the author of 'The People Manager’s Toolkit: A Practical guide to getting the best from people'. A highly regarded leadership and people-management specialist, Karen is the founder of Ryan Gately, an HR consulting and Leadership development practice. For more information, visit www.karengately.com.au or contact info@karengately.com.au
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  • Leading the way

    How to become a more inspirational and successful business leader

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Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

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Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

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iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

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https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

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The Star's first CMO creates all-new marketing team

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Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

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Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

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