• Driving the culture of your team

    Created from the collective behaviours of people in a given setting or group, culture is not about the way things should be in theory but about the way they are in practice.

  • Foundations of great people management

    The first step toward becoming a great manager of people is taking ownership of your role. A half-hearted approach isn’t enough; success takes a full and sincere commitment to leading your team.

Karen Gately

Karen Gately is the author of 'The People Manager’s Toolkit: A Practical guide to getting the best from people'. A highly regarded leadership and people-management specialist, Karen is the founder of Ryan Gately, an HR consulting and Leadership development practice. For more information, visit www.karengately.com.au or contact info@karengately.com.au
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Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

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