• 5 common content marketing mistakes

    Do you know your audience? You would probably answer that with a YES. But I ask again, do you really know your audience? Do you know their behaviours, spending habits, interests and media consumption?

  • Start co-branding and co-creating your content

    It is estimated that 640 terabytes of data is transferred every minute which includes 48 hours of new video, 684,478 Facebook shares, 571 new websites and 347 new blog posts. With the sheer amount of content published every minute, how do you make yours stand out?

Joel Egan

As digital director for Australian content marketing agency Edge, Joel is passionate about how brands can use digital strategies to achieve their business goals. He has worked with a number of Australia’s biggest brands, helping them to execute clever content strategies across multiple digital platforms to achieve great customer loyalty, engagement and sales. Brands Joel has worked with at Edge include Australia Post, Woolworths, Australian Unity, Suzuki, Australian Super and Crown.
Blogs
  • The right materials

    Content marketing experts delve into the latest trends and topics influencing how marketers tell their stories

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Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

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Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

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​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

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