• 5 common content marketing mistakes

    Do you know your audience? You would probably answer that with a YES. But I ask again, do you really know your audience? Do you know their behaviours, spending habits, interests and media consumption?

  • Start co-branding and co-creating your content

    It is estimated that 640 terabytes of data is transferred every minute which includes 48 hours of new video, 684,478 Facebook shares, 571 new websites and 347 new blog posts. With the sheer amount of content published every minute, how do you make yours stand out?

Joel Egan

As digital director for Australian content marketing agency Edge, Joel is passionate about how brands can use digital strategies to achieve their business goals. He has worked with a number of Australia’s biggest brands, helping them to execute clever content strategies across multiple digital platforms to achieve great customer loyalty, engagement and sales. Brands Joel has worked with at Edge include Australia Post, Woolworths, Australian Unity, Suzuki, Australian Super and Crown.
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    Content marketing experts delve into the latest trends and topics influencing how marketers tell their stories

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Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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