• 5 common content marketing mistakes

    Do you know your audience? You would probably answer that with a YES. But I ask again, do you really know your audience? Do you know their behaviours, spending habits, interests and media consumption?

  • Start co-branding and co-creating your content

    It is estimated that 640 terabytes of data is transferred every minute which includes 48 hours of new video, 684,478 Facebook shares, 571 new websites and 347 new blog posts. With the sheer amount of content published every minute, how do you make yours stand out?

Joel Egan

As digital director for Australian content marketing agency Edge, Joel is passionate about how brands can use digital strategies to achieve their business goals. He has worked with a number of Australia’s biggest brands, helping them to execute clever content strategies across multiple digital platforms to achieve great customer loyalty, engagement and sales. Brands Joel has worked with at Edge include Australia Post, Woolworths, Australian Unity, Suzuki, Australian Super and Crown.
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    Content marketing experts delve into the latest trends and topics influencing how marketers tell their stories

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Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

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Business quiet? Now is the time to review your owned assets

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