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  • Joel Egan

    As digital director for Australian content marketing agency Edge, Joel is passionate about how brands can use digital strategies to achieve their business goals. He has worked with a number of Australia’s biggest brands, helping them to execute clever content strategies across multiple digital platforms to achieve great customer loyalty, engagement and sales. Brands Joel has worked with at Edge include Australia Post, Woolworths, Australian Unity, Suzuki, Australian Super and Crown.

  • Craig Hodges

    Craig Hodges is the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. With more than 20 years' experience in the content industry, Craig has worked in magazines, publishing, Internet radio and Web development before embracing his true passion - digital content marketing.

  • Kevin Lim

    Tropfest finalist and advertising creative, Kevin Lim, heads up Edge’s film division, The Department of Moving Image. Kevin has extensive experience in film development and production, and his short films have played in numerous international film festivals and advertising. He has also directed and produced TVCs and branded content for brands such as Coca-Cola, Nestle, Sony and Unilever on projects with a total of more than 5 million views.

  • Fergus Stoddart

    Fergus is the founder and commercial director for Edge, the independent strategic content marketing agency. As the original founder of Edge in 2003, Fergus is a recognised thought leader on content marketing. He has a wealth of experience and has spent a decade devising and launching customer engagement strategies for many blue chip companies and brands. Edge's clients include Woolworths, Volkswagen, Westpac, Australia Post and Foxtel.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

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clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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