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Bloggers
  • Joel Egan

    As digital director for Australian content marketing agency Edge, Joel is passionate about how brands can use digital strategies to achieve their business goals. He has worked with a number of Australia’s biggest brands, helping them to execute clever content strategies across multiple digital platforms to achieve great customer loyalty, engagement and sales. Brands Joel has worked with at Edge include Australia Post, Woolworths, Australian Unity, Suzuki, Australian Super and Crown.

  • Craig Hodges

    Craig Hodges is the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. With more than 20 years' experience in the content industry, Craig has worked in magazines, publishing, Internet radio and Web development before embracing his true passion - digital content marketing.

  • Kevin Lim

    Tropfest finalist and advertising creative, Kevin Lim, heads up Edge’s film division, The Department of Moving Image. Kevin has extensive experience in film development and production, and his short films have played in numerous international film festivals and advertising. He has also directed and produced TVCs and branded content for brands such as Coca-Cola, Nestle, Sony and Unilever on projects with a total of more than 5 million views.

  • Fergus Stoddart

    Fergus is the founder and commercial director for Edge, the independent strategic content marketing agency. As the original founder of Edge in 2003, Fergus is a recognised thought leader on content marketing. He has a wealth of experience and has spent a decade devising and launching customer engagement strategies for many blue chip companies and brands. Edge's clients include Woolworths, Volkswagen, Westpac, Australia Post and Foxtel.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

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Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

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Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

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Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

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“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

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IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

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Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

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