CMO 50 alumni, Chris Taylor, has been appointed chief experience officer at global men’s health charity, Movember and it comes after he spent three years at the Heart Foundation as its first CMO. He has also held senior marketing roles across a range of industries and brands, including Woolworths and Visa International, and has a strong focus on data and insights, innovation, user experience, loyalty, channel and product development.
Qantas has trialled the CommonPass digital health app with customers on an international repatriation flight from Frankfurt to Darwin. It follows a successful crew trial last month and comes as the national carrier prepares for COVID-safe international travel to resume from late October.
Advertising placed in print and digital national and metro news gives better brand recall and purchase propensity, according to a cross-media ad effectiveness study by the Benchmark Series.
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Bondi Sands knew the Australian Open (AO) was the best platform to launch its new sunscreen range. “We thought what better way to showcase our sporting products, than at an iconic Australian sporting event,” said Bondi Sands CMO Alexandra Peek.
Trip Advisor has launched a new subscription offering, Tripadvisor Plus, aimed at travellers who want to get access to discounts, personalised service, upgrades and other benefits for an annual membership fee of US$99. Like Amazon Prime and eBay Plus, the travel booking platform wants to appeal to customers willing to pay a premium for insider discounts and perks.
Marketing and communications job ads were up 23 per cent in February from January 2021, according to the latest SEEK Employment report. It was the biggest rise across all the sectors, including trades, accounting, engineering and ICT.
Insights and analytics capabilities will be a key focus this year, according to the Adobe Digital Trends 2021 report. While digital disruption hit organisations as the COVID-19 pandemic broke last year, it has had a lasting effect on predictability.
UN Women Australia has launched a new campaign, ‘When Will She’ll Be Right?’, which focuses on gender inequality in Australia and the UN’s goal of achieving equality for women globally by 2030.
International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.
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Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.
ASX-listed media company results show ad spend is recovering faster than expected, but it’s not uniform. In line with easing lockdowns and digital-first consumer behaviour, but continuing travel restrictions, some areas of ad spend are recovering better than others.
New purpose-driven brand, MOOD tea, has launched in a bid to help fight youth suicide. The purpose-driven tea brand, created by the Australian media, marketing and creative industry, is a first social enterprise product to raise funds for youth mental health programs.
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