Chris Taylor new Movember chief experience officer

CMO 50 alumni, Chris Taylor, has been appointed chief experience officer at global men’s health charity, Movember, and comes after he spent three years as the Heart Foundation's first CMO. He has also held senior marketing roles across a range of industries and brands, including Woolworths and Visa International, and has a strong focus on data and insights, innovation, user experience, loyalty, channel and product development.

Movember CEO, Michelle Terry, said Movember was delighted to appoint Taylor to the role. "Strengthening our connection with audiences is key to Movember delivering on our five-year strategy to significantly increase our impact, grow and diversify our income, and drive positive behaviour change that improves men’s health outcomes in our priority markets," she said.

Credit: Movember

Terry pointed to Taylor’s experience in building high-performance marketing and customer experience teams, and his proven ability to navigate organisational change. “He has been widely recognised as a behaviour change expert for his work at the Heart Foundation, which showcased health intervention impact and resulted in increased audience engagement and revenue."

Taylor takes the newly created role as the organisation launches an ambitious new five-year strategy. He will lead the new ‘Movember Experience Team’ which integrates customer focused disciplines including marketing and distribution, data and insights, innovations, digital engagement, channel and product design, and customer experience. It will partner closely with the programs, fundraising and technology teams to realise Movember’s vision of helping build a future where men live happier, healthier and longer lives.

Taylor said Movember is more than a great brand, it’s an important brand that has helped put men’s health on the map globally. “Movember is consistently ranked among the most innovative not-for-profits in each of its key markets. Its fresh and engaging approach to encouraging people to give and participate, continues to help raise important issues and ultimately, save lives through evidence-based impact programs,” he said.

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