Perth-based software vendor brings on chief marketing and sales officer

Perth-based logistics, health, environment and safety software vendor, INX Software, has brought on a new chief marketing and sales leader as it looks to accelerate its global footprint and growth.

Jaimie Godden joins the business with more than 20 years’ experience in marketing across the professional services sector. For the past three years, she has been director of marketing, communications and business development for global accounting firm, Baker Tilly International, leading brand and people strategy for the 34,000-strong organisation. She also boasts of 15 years with Pitcher Partners as marketing director, rising to executive level.

INX Software chief executive, Marcus Ashby, said the company’s ambitious growth plans, driven by major shareholder, Tanarra Capital, necessitated growing global capability across the executive team. Tanarra reportedly paid millions of dollars for a majority stake in INX in 2019.

Credit: INX Software

“We are delighted to have appointed Jaimie Godden to drive our marketing and sales expansion, with a focus on expanding our sector and geographic footprint,” Ashby said. “INX Software’s growth in recent years has been fuelled by increased demands for environmental, health, safety and risk management software solutions across complex operations. That demand is only going to continue to grow.

“The Australian business community continues to lead the way in using technology for running, managing, coordinating and de-risking complex business operations, and INX Software continues to support its clients with its workforce management software-as-a-service solutions to do so.”

Ashby noted a 30 per cent lift in licensed software users in the past 12 months and an 80 per cent increase in research and development investment.

“Jaimie joins us at the right moment to build on our brand and vision for the business to position us for sustained expansion in both sales and operations,” he said.

Godden described INX as a company that has a clear focus on what it does best: Enabling organisations to protect people and be responsible global citizens.

“We do this through deeply aware, intelligent software that is world-class — using talent and expertise honed on some of the biggest and most complex operational projects on the planet,” she commented. “For me, this is an incredibly exciting opportunity to help support and shape the response of organisations and their teams to the risks that they face each day.”

The company confirmed Rebecca MacPherson remains head of sales and marketing locally, while Godden will take the lead globally.

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