Perth-based software vendor brings on chief marketing and sales officer

Logistics, health, environment and safety software provider recruits executive-level marketing leader to help with global expansion plans

Perth-based logistics, health, environment and safety software vendor, INX Software, has brought on a new chief marketing and sales leader as it looks to accelerate its global footprint and growth.

Jaimie Godden joins the business with more than 20 years’ experience in marketing across the professional services sector. For the past three years, she has been director of marketing, communications and business development for global accounting firm, Baker Tilly International, leading brand and people strategy for the 34,000-strong organisation. She also boasts of 15 years with Pitcher Partners as marketing director, rising to executive level.

INX Software chief executive, Marcus Ashby, said the company’s ambitious growth plans, driven by major shareholder, Tanarra Capital, necessitated growing global capability across the executive team. Tanarra reportedly paid millions of dollars for a majority stake in INX in 2019.

Jaimie GoddenCredit: INX Software
Jaimie Godden

“We are delighted to have appointed Jaimie Godden to drive our marketing and sales expansion, with a focus on expanding our sector and geographic footprint,” Ashby said. “INX Software’s growth in recent years has been fuelled by increased demands for environmental, health, safety and risk management software solutions across complex operations. That demand is only going to continue to grow.

“The Australian business community continues to lead the way in using technology for running, managing, coordinating and de-risking complex business operations, and INX Software continues to support its clients with its workforce management software-as-a-service solutions to do so.”

Ashby noted a 30 per cent lift in licensed software users in the past 12 months and an 80 per cent increase in research and development investment.

“Jaimie joins us at the right moment to build on our brand and vision for the business to position us for sustained expansion in both sales and operations,” he said.

Godden described INX as a company that has a clear focus on what it does best: Enabling organisations to protect people and be responsible global citizens.

“We do this through deeply aware, intelligent software that is world-class — using talent and expertise honed on some of the biggest and most complex operational projects on the planet,” she commented. “For me, this is an incredibly exciting opportunity to help support and shape the response of organisations and their teams to the risks that they face each day.”

The company confirmed Rebecca MacPherson remains head of sales and marketing locally, while Godden will take the lead globally.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page 




Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...


Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more



CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...


The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in