CMO's top 8 martech stories for the week - 29 October 2020

All the latest martech and adtech news this week from Contentsquare, BigCommerce, Tibco, Neustar, Sisense, Conversica, Wrike and Sendoso

Contentsquare acquires Dareboost
Contentsquare, the experience analytics outfit, has acquired web performance monitoring company Dareboost, a key part of its new Find & Fix product. Dareboost’s web performance technology will add critical capabilities to the new Find & Fix product, which enhances Contentsquare’s comprehensive solution. This latest release will enable businesses to increase customer engagement across their digital properties, and recover millions in lost revenue from technical errors on their websites.

The new Contentsquare Find & Fix product includes insights on loading performance issues (pages, images, script, cookies, third-party) and how these are impacting end users; error reporting (API, Javascript, textual) and impact quantification; advanced retroactive search; advanced APM integrations that reveal technical root causes for broken experiences; and comparison and benchmark tools.

BigCommerce launches Channel Manager

BigCommerce has announced the availability of Channel Manager, a modernised platform feature that makes it easier for merchants to manage omnichannel sales presence across marketplaces and platforms like Amazon, Facebook, Instagram and Google. In addition to the availability of Channel Manager, BigCommerce also welcomes Wish - global ecommerce marketplaces – as a partner and introduces a Deliverr integration for two-day delivery (US only).

Wish, one of the largest and fastest-growing global ecommerce marketplaces and the latest to join the BigCommerce partner ecosystem, expands BigCommerce merchants’ visibility to 100 million monthly active users across more than 100 countries. In addition, BigCommerce merchants selling on Wish can now leverage Deliverr’s fast and affordable fulfilment to get the exclusive Wish two-day delivery tag on their listings. Alongside Deliverr, the Wish provider page will also highlight integrations with preferred partners CedCommerce and Feedonomics for improved marketplace listings, as well as other tools to enhance the overall marketplace selling experience.

Tibco to acquire Information Builders

Tibco has entered into an agreement to acquire Information Builders (ibi), a data and analytics software company. The ibi product portfolio anincludes data-driven solutions that are at the core of digital transformation. Its set of data management and analytics capabilities will augment Tibco’s Connected Intelligence platform to more deeply address customers’ end-to-end needs.

ibi’s leading data quality, preparation, and integration products will support the Tibco Any Data Hub and Responsive Application Mesh strategies. In addition, Tibco’s Hyperconverged Analytics strategy will be enriched with the infusion of ibi’s leading analytics solution, WebFOCUS.

Financial terms of the transacation were not disclosed.

Neustar launches second-party data marketplace

Identity resolution outfit, Neustar, has launched the Neustar second-party data marketplace powered by Fabrick. Combining second-party data with Neustar Fabrick enables marketing and analytics teams to significantly improve the depth and accuracy of their first-party customer data in a privacy-centric way. Brands can use this to optimise their cross-media audience targeting, campaign analytics, and marketing ROI (return on investment).

The Neustar second-party data marketplace leverages Fabrick - a unified identity ecosystem of Neustar proprietary services, data and technologies - to create a bespoke data environment that seamlessly plugs into clients’ marketing technology and data analytics stacks. It integrates client’s customer data with a large and growing marketplace of second-party data including, consumer data from Neustar’s OneID data repository, advertising exposure data across a panel of 16 million smart TV viewers, mobile shopping data, geo-location data and additional second-party data partners are being added over the course of the year.

Sisense announces integration with Adobe Creative Cloud

Sisense has announced an integration with Adobe Creative Cloud that enables designers to bring data-driven insights to life. The integrations enable product and creative teams to collaborate and embed Adobe’s graphics capabilities within Sisense’s world-class data and analytics dashboards. These two new plugins with Adobe Creative Cloud are: the Sisense plugin for Adobe XD, allowing users to create beautiful widgets without using code; and the Sisense plugin for Adobe Photoshop, offering advanced automation and interactive designs, using Adobe Photoshop.
Conversica announces Virtual Assistant-powered website

Intelligent virtual assistants, Conversica, has announced its artificial intelligence (AI)-powered human-like, two-way conversations over chat for free via its Intelligent Virtual Assistants (IVAs). Conversica IVAs can engage with website visitors and quickly connect them to the information they seek via chat, use email and SMS to nurture them through a qualification process and pass hot qualified opportunities to customer-facing teams - all while delivering a personalised experience across multiple channels.

Conversica’s IVAs via website chat allows customers and prospects to start on one channel and easily move to another channel to have a deeper level of engagement with a product or service. From the very first touch, IVAs stay with that prospect or customer across their entire customer journey and realise instantaneous time-to-value for organisations. Whether teams are trying to drive people to marketing events, find sales-ready leads faster, schedule an account review, identify renewal or expansion opportunities, or even work through invoicing and payment logistics, they can engage with prospective buyers or existing customers via website chat and easily transition to a more detailed conversation over email, from email to text, and eventually over every possible digital touch point—all without losing any moment of that conversation or the context.

Wrike launches Wrike for Marketers Performance Insights  

Wrike, a global collaboration platform, has optimised its marketing portfolio with Wrike for Marketers Performance Insights, a new solution for data insights to allow marketing teams to advance their data and analytics capabilities with real-time, cross-channel visibility across their campaigns.

With Work Intelligence, teams can access the several new features including project risk prediction to identify at-risk projects with early diagnosis and recommendations for timely remediation; Smart replies to communicate faster with contextually generated, automated response suggestions; voice commands to get work done from anywhere at any time; task prioritisation to boost impact by focusing on high-value work with prioritised task recommendations; and document processing to accelerate digital transformation and streamline collaboration by digitising physical assets into editable text files with a smartphone camera.


Sending platform, Sendoso, has announced apartnership with Cameo, the platform that connects fans directly with their favorite pop culture icons, to bring celebrity experiences to B2B buyers, delivering personal experiences at scale. In addition to its Cameo integration, Sendoso launched several new features on the Sending Platform to deliver the new standard of personalization and memorable experiences that scale.

With Cameo’s first B2B tech integration, Sendoso customers can connect with prospects and customers by sending custom-recorded celebrity videos personalised to the recipient. Marketing, sales, and CX teams can use these videos to stand out, build meaningful relationships, and get buyers to take action

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