Adobe Experience Cloud will target an addressable market it estimates to be approximately $84 billion by 2022
Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager of Digital Experience. Chakravarthy will lead Adobe’s digital experience business, reporting directly to Adobe president and CEO, Shantanu Narayen.
Adobe hopes by delivering generational technology platforms, launching innovative new services and introducing enhancements to its market-leading applications, Adobe Experience Cloud will target an addressable market it estimates to be approximately $84 billion by 2022.
To this end, it bought Marketo over a year ago, paying US$4.75 billion to acquire the B2B marketing automation player. The deal saw Marketo become part of the Adobe Experience Cloud, providing a strong B2B marketing automation platform to join the enterprise martech stack.
In a statement in 2018, Adobe said the acquisition brings together the analytics, content, personalisation, advertising and commerce capabilities of its own customer technology cloud, with Marketo’s lead management, and account-based marketing technology for B2B organisations.
“We’re delighted to welcome Anil Chakravarthy to lead Adobe’s Digital Experience business. He’s a transformational leader with a track record of innovation and driving strong growth,” president and CEO of Adobe, Shantanu Narayen, said. “Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital Experience business in 2020 and beyond.”
Chakravarthy said digital transformation is well underway, and business leaders understand building an experience business is mission-critical to their growth.
"Demand for a new enterprise architecture has never been greater, and Adobe is the industry leader in delivering next generation technology to power digital businesses,” Chakravarthy said.
“I’m excited for the opportunity to join an exceptional team with market-leading technology to grow Adobe’s strong and loyal customer base.”
Chakravarthy joins Adobe from Informatica, where he served as CEO since January 2016. He joined Informatica in September 2013 as executive vice president and chief product officer, responsible for product development, product management and product marketing. Under Chakravarthy’s leadership, Informatica transitioned to a private company following a $5.3 billion buyout and delivered significant innovation and product releases to its thousands of customers across the globe. During this time period, Chakravarthy shepherded Informatica’s move into cloud and subscription services.
Before Informatica, Chakravarthy was executive vice president of Information Security at Symantec, responsible for overseeing engineering, product management and operations for an extensive product portfolio including Data Loss Prevention, E-Mail and Web Security (on-premise and cloud), Managed Services, Trust Services and Authentication.
He also held various roles at Symantec.
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