DXC ups its CX game with acquisition

IT services company acquires customer experience consultancy house

handshake_teamwork_partnership_deal_agreement_merger_collaboration_by_rawpixel_cc0_via_unsplash_1200x800-100754648-orig.jpg
handshake_teamwork_partnership_deal_agreement_merger_collaboration_by_rawpixel_cc0_via_unsplash_1200x800-100754648-orig.jpg

DXC Technology (NYSE: DXC), an end-to-end IT services company, has acquired Bluleader, an Australian consulting company focused on delivering customer experience (CX) solutions.

It is hoped the addition of Bluleader will strengthen DXC’s SAP practice, DXC Oxygen, and further provide clients with integrated solutions across the entire SAP customer experience portfolio. It strengthens DXC’s ability to help clients acquire and retain customers as well as grow market share. Financial terms have not been disclosed.

DXC now plans to scale Bluleader’s CX innovations scaled globally to address the CRM, ecommerce and marketing needs of clients. Bluleader managing director, Robin Apfel, was excited about expanding the reach of Bluleader into DXC’s diversified client base, so employees are engaged in interesting, challenging and career-enhancing projects.

“This combination will enable us to leverage DXC’s market presence, intellectual property and expertise to expand the size and scale of Bluleader as part of DXC Oxygen’s integrated practice,” he said. 

Bluleader was recently awarded SAP 2019 CX Partner of the Year ANZ and 2019 CX Partner of the Year APJ.

DXC Technology Australia and New Zealand managing director, Seelan Nayagam, said the acquisition of Bluleader is an integral part of DXC’s commitment to continue to grow and invest in SAP-based customer experience solutions and more broadly in SAP Practice, with the joint strategic goal of achieving the position as the number one SAP partner in Australia and New Zealand.

“With a strong track record of selling and implementing SAP CX Solutions, Bluleader will expand DXC’s customer portfolio and accelerate the growth of DXC’s Oxygen practice,” he said. 

Bluleader’s local client portfolio includes Lion, Transport for New South Wales, Metcash, Rheem, Ausgrid, Fisher and Paykel Healthcare and Woolworths.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

What lies ahead for the future of marketing post-AI

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in