DXC ups its CX game with acquisition

IT services company acquires customer experience consultancy house

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DXC Technology (NYSE: DXC), an end-to-end IT services company, has acquired Bluleader, an Australian consulting company focused on delivering customer experience (CX) solutions.

It is hoped the addition of Bluleader will strengthen DXC’s SAP practice, DXC Oxygen, and further provide clients with integrated solutions across the entire SAP customer experience portfolio. It strengthens DXC’s ability to help clients acquire and retain customers as well as grow market share. Financial terms have not been disclosed.

DXC now plans to scale Bluleader’s CX innovations scaled globally to address the CRM, ecommerce and marketing needs of clients. Bluleader managing director, Robin Apfel, was excited about expanding the reach of Bluleader into DXC’s diversified client base, so employees are engaged in interesting, challenging and career-enhancing projects.

“This combination will enable us to leverage DXC’s market presence, intellectual property and expertise to expand the size and scale of Bluleader as part of DXC Oxygen’s integrated practice,” he said. 

Bluleader was recently awarded SAP 2019 CX Partner of the Year ANZ and 2019 CX Partner of the Year APJ.

DXC Technology Australia and New Zealand managing director, Seelan Nayagam, said the acquisition of Bluleader is an integral part of DXC’s commitment to continue to grow and invest in SAP-based customer experience solutions and more broadly in SAP Practice, with the joint strategic goal of achieving the position as the number one SAP partner in Australia and New Zealand.

“With a strong track record of selling and implementing SAP CX Solutions, Bluleader will expand DXC’s customer portfolio and accelerate the growth of DXC’s Oxygen practice,” he said. 

Bluleader’s local client portfolio includes Lion, Transport for New South Wales, Metcash, Rheem, Ausgrid, Fisher and Paykel Healthcare and Woolworths.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

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