Domino's continues commitment to customer service technology
Following the release of its augmented reality (AR) pizza ordering offering late in 2018, Domino’s Pizza is again demonstrating investment in customer service technology by adding the ability to track orders via Google Assistant.
Domino’s has partnered with Google to add another way for customers to place and track orders via the Google Assistant. The company last year launched ordering via Amazon Alexa. Customers can now place a ‘saved order’ via voice activation through their Google Assistant. to offer a similar service, claiming it is the only quick service restaurant (QSR) in Australia to use voice technology for online ordering.
It also launched AR pizza ordering via The Pizza Chef last year, which is available through the QSR’s mobile app and taps into both Apple’s ARKit and Google’s ARCore AR development frameworks in order to understand the space around a user. As well as creating pizzas, AR links to the full menu, latest deals and order tracking using existing GPS Driver Tracker technology.
Domino’s group chief digital and technology officer, Michael Gillespie, said the company is always looking for ways in which to improve the online ordering experience.
“Our online orders regularly exceed 70 per cent of network sales, with more than two million pizzas and sides ordered online every week – so it’s important that we continue to innovate in this space,” Gillespie said. “We pride ourselves on introducing new technology that will not only make our customers’ lives easier, but make the entire experience more enjoyable.
“Now if our customers are entertaining guests or watching a movie at home, they can simply ask their Google Assistant to place their saved order with Domino’s and sit back and relax until the order arrives. Or if they are wondering where their order is, they can simply ask their Google Assistant for a status update.”
Gillespie said the company was committed to leading the 'Internet of food' through investing in new and emerging technology.
“We are always working to better understand our customers and how they want to order from us. This seemed like a fantastic opportunity to provide yet another ordering platform.”
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