Audi Australia gets a new CMO

Former Austar marketing leader recruited as chief marketing officer for the Australian automotive business

Audi Australia has recruited one-time Austar product sales and marketing group director, Nikki Warburton, as its new chief marketing officer.

Warburton indirectly takes the reins from former amrketing and communications director Anna Burgdorf. Her appointed also comes after former GM of marketing, Kevin Goult, left the luxury automotive producer last year just prior to a restructure of the business that also saw Burgdorf gain marketing director responsibility as well as communications, and Joshua Wood promoted to lead customer experience and digital innovation.

Warburton was the group director across product, sales and marketing from 2012 until the sale of the pay TV business to Foxtel in 2012. During this time, she received eight Astra Awards for effective and outstanding consumer campaigns aimed at driving sales, retention and community engagement.

Prior to this, she worked in marketing and advertising, with a stint from 1994 to 1999 as general manager of marketing at Astra Automotive Group covering brands such as Hyundai, Chrysler Jeep and Audi.

In recent years, Warburton has been a women in TV mentor for Astra, an executive patron for Taronga Conversation Society, and on the foundation board of Shore School in Sydney.

“After a rigorous search, Nikki was an outstanding candidate and we are absolutely delighted to welcome her to Audi Australia,” local managing director, Paul Sansom, said.

“Nikki’s track record and breadth of experience speaks volumes about what she is capable of, and she already knows the Audi brand very well. She is no stranger to many of our key customers and dealers, which positions her very well to lead our marketing team as we focus on lifting the profile of the Audi brand to even greater heights.”

Commenting on her appointment, Warburton highlighted the strength of the Audi brand and said she was looking forward to working with Samson and the national dealer network.She officially takes up the post on 6 August.

“The automotive industry is my passion and I’m thrilled to be returning. I’m excited to again be part of such a sophisticated and innovative brand, with some exceptional new product that I am looking forward to showcasing in front of Australian consumers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

Read more

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in