Audi Australia gets a new CMO

Former Austar marketing leader recruited as chief marketing officer for the Australian automotive business

Audi Australia has recruited one-time Austar product sales and marketing group director, Nikki Warburton, as its new chief marketing officer.

Warburton indirectly takes the reins from former amrketing and communications director Anna Burgdorf. Her appointed also comes after former GM of marketing, Kevin Goult, left the luxury automotive producer last year just prior to a restructure of the business that also saw Burgdorf gain marketing director responsibility as well as communications, and Joshua Wood promoted to lead customer experience and digital innovation.

Warburton was the group director across product, sales and marketing from 2012 until the sale of the pay TV business to Foxtel in 2012. During this time, she received eight Astra Awards for effective and outstanding consumer campaigns aimed at driving sales, retention and community engagement.

Prior to this, she worked in marketing and advertising, with a stint from 1994 to 1999 as general manager of marketing at Astra Automotive Group covering brands such as Hyundai, Chrysler Jeep and Audi.

In recent years, Warburton has been a women in TV mentor for Astra, an executive patron for Taronga Conversation Society, and on the foundation board of Shore School in Sydney.

“After a rigorous search, Nikki was an outstanding candidate and we are absolutely delighted to welcome her to Audi Australia,” local managing director, Paul Sansom, said.

“Nikki’s track record and breadth of experience speaks volumes about what she is capable of, and she already knows the Audi brand very well. She is no stranger to many of our key customers and dealers, which positions her very well to lead our marketing team as we focus on lifting the profile of the Audi brand to even greater heights.”

Commenting on her appointment, Warburton highlighted the strength of the Audi brand and said she was looking forward to working with Samson and the national dealer network.She officially takes up the post on 6 August.

“The automotive industry is my passion and I’m thrilled to be returning. I’m excited to again be part of such a sophisticated and innovative brand, with some exceptional new product that I am looking forward to showcasing in front of Australian consumers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

Latest Podcast

More podcasts

Sign in