Former AUB Group marketing chief joins Wilson Parking

CMO50 marketing leader tasked with customer transformation effort in new role

Former AUB Group marketing leader, Vanessa Lyons, has switched insurance management for parking solutions and taken up a newly created position at Wilson Parking Australia.

Lyons has become the general manager of marketing and customer experience at the group, which supplies car parking management across properties in NSW and Victoria. The role represents a new, elevated and expanded remit for the business, and has a remit to bring the customer to the forefront of decisions and future innovation.

Lyons said she was attracted to the position because of its high-growth and transformation mandate. She’s spent the past four years leading a transformation of marketing at AUB, which owns 75 insurance broker businesses representing $234 million in annual revenues. The work earned her a top 25 placing on the CMO50 list for 2017.

Prior to this, she was head of marketing strategy and channel marketing for Discover Financial Services in the US, and also previously worked for Superpartners and Telstra.

“It brings the customer 'front and centre' in terms of company strategy and purpose - so it’s a great opportunity to become a key driver and enabler as they realise this journey,” Lyons told CMO.

As well as the customer emphasis, Lyons is also being tasked with helping Wilson Parking lift its marketing, customer success, product and brand/corporate affairs game.

“Key in the first few months will be establishing, validating and obtaining a more integrated and insightful view of the customer, their journey and needs in order to drive the overall plan for the next 1-5 years,” she said.

“There are some immediate wins to be had, all the while aligning towards our longer-term vision. It's an exciting opportunity and something I am eager to realise with the Wilson team.”

AUB Group chief operating officer, Elyse Henderson, said it’s now in the process of filling the head of marketing position, which reports  directly into the COO.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

Read more

Your page is very helpful. Thank you for sharing with us

Eriona Ajvazi

10 brands making a positive difference to a world in crisis

Read more

Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

Read more

Great article Emma. So many gems in there. Awesome to have you in the team!

One Small Step Collective

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blog Posts

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Why COVID-19 makes it more important than ever to move at the speed of the consumer

There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.

Emma Macey

General manager, SuperNova Media

Sign in