Former AUB Group marketing chief joins Wilson Parking

CMO50 marketing leader tasked with customer transformation effort in new role

Former AUB Group marketing leader, Vanessa Lyons, has switched insurance management for parking solutions and taken up a newly created position at Wilson Parking Australia.

Lyons has become the general manager of marketing and customer experience at the group, which supplies car parking management across properties in NSW and Victoria. The role represents a new, elevated and expanded remit for the business, and has a remit to bring the customer to the forefront of decisions and future innovation.

Lyons said she was attracted to the position because of its high-growth and transformation mandate. She’s spent the past four years leading a transformation of marketing at AUB, which owns 75 insurance broker businesses representing $234 million in annual revenues. The work earned her a top 25 placing on the CMO50 list for 2017.

Prior to this, she was head of marketing strategy and channel marketing for Discover Financial Services in the US, and also previously worked for Superpartners and Telstra.

“It brings the customer 'front and centre' in terms of company strategy and purpose - so it’s a great opportunity to become a key driver and enabler as they realise this journey,” Lyons told CMO.

As well as the customer emphasis, Lyons is also being tasked with helping Wilson Parking lift its marketing, customer success, product and brand/corporate affairs game.

“Key in the first few months will be establishing, validating and obtaining a more integrated and insightful view of the customer, their journey and needs in order to drive the overall plan for the next 1-5 years,” she said.

“There are some immediate wins to be had, all the while aligning towards our longer-term vision. It's an exciting opportunity and something I am eager to realise with the Wilson team.”

AUB Group chief operating officer, Elyse Henderson, said it’s now in the process of filling the head of marketing position, which reports  directly into the COO.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

What lies ahead for the future of marketing post-AI

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in