Former AUB Group marketing chief joins Wilson Parking

CMO50 marketing leader tasked with customer transformation effort in new role

Former AUB Group marketing leader, Vanessa Lyons, has switched insurance management for parking solutions and taken up a newly created position at Wilson Parking Australia.

Lyons has become the general manager of marketing and customer experience at the group, which supplies car parking management across properties in NSW and Victoria. The role represents a new, elevated and expanded remit for the business, and has a remit to bring the customer to the forefront of decisions and future innovation.

Lyons said she was attracted to the position because of its high-growth and transformation mandate. She’s spent the past four years leading a transformation of marketing at AUB, which owns 75 insurance broker businesses representing $234 million in annual revenues. The work earned her a top 25 placing on the CMO50 list for 2017.

Prior to this, she was head of marketing strategy and channel marketing for Discover Financial Services in the US, and also previously worked for Superpartners and Telstra.

“It brings the customer 'front and centre' in terms of company strategy and purpose - so it’s a great opportunity to become a key driver and enabler as they realise this journey,” Lyons told CMO.

As well as the customer emphasis, Lyons is also being tasked with helping Wilson Parking lift its marketing, customer success, product and brand/corporate affairs game.

“Key in the first few months will be establishing, validating and obtaining a more integrated and insightful view of the customer, their journey and needs in order to drive the overall plan for the next 1-5 years,” she said.

“There are some immediate wins to be had, all the while aligning towards our longer-term vision. It's an exciting opportunity and something I am eager to realise with the Wilson team.”

AUB Group chief operating officer, Elyse Henderson, said it’s now in the process of filling the head of marketing position, which reports  directly into the COO.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in