Charity looks to tap into cryptocurrency craze in order to generate funding for vulnerable children
Unicef is tapping into the cryptocurrency craze to generate much-needed funding for vulnerable children worldwide and is calling on Australian consumers to hand over their computing power to help.
In what it claims is an Australian charity first, the not-for-profit has launched a website that allows consumers to share their computer processing power in order to help mine for cryptocurrency. The digital money is the converted into funding for Unicef’s global efforts to help children.
To do this, consumers just open up the new HopePage on their Web browser, which is currently prioritising funding to support Unicef’s response to the Rohingya crisis in Myanmar. The group said an estimated 720,000 Rohingyans have fled their homes to Bangladesh since August last year, half of which are children. Unicef is working to supply safe water, food, medicine and immunisations to these people.
Unicef Australia director of fundraising and communications, Jennifer Tierney, said the team wanted to make it easy and digital for people to help.
“We wanted to leverage new emerging technologies to raise awareness about current humanitarian crises and raise funds to support children caught up in them,” she said. “The HopePage allows Australians to provide help and hope to vulnerable children by simply opening the page while they are online.”
Related: 5 brands latching onto the cryptocurrency craze
Users can specify how much of their computing power they want to donate to currency mining. As at 10.30am today, nearly 1500 people were donating.
Unicef has been working with digital agency VML to create the HopePage website. A spokesperson said
the approach aims to target new people through traditional social and traditional media stories, as well as search marketing.
"We don’t have a target in mind as it is the first time a product like this is developed for this market. We’re hoping to raise thousands, and we’re asking people in Australia to make the Unicef HopePage their home page," the spokesperson added.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...
PRO IT MELBOURNE
Cultivating engaging content in Account-based Marketing (ABM)
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m