Charity looks to tap into cryptocurrency craze in order to generate funding for vulnerable children
Unicef is tapping into the cryptocurrency craze to generate much-needed funding for vulnerable children worldwide and is calling on Australian consumers to hand over their computing power to help.
In what it claims is an Australian charity first, the not-for-profit has launched a website that allows consumers to share their computer processing power in order to help mine for cryptocurrency. The digital money is the converted into funding for Unicef’s global efforts to help children.
To do this, consumers just open up the new HopePage on their Web browser, which is currently prioritising funding to support Unicef’s response to the Rohingya crisis in Myanmar. The group said an estimated 720,000 Rohingyans have fled their homes to Bangladesh since August last year, half of which are children. Unicef is working to supply safe water, food, medicine and immunisations to these people.
Unicef Australia director of fundraising and communications, Jennifer Tierney, said the team wanted to make it easy and digital for people to help.
“We wanted to leverage new emerging technologies to raise awareness about current humanitarian crises and raise funds to support children caught up in them,” she said. “The HopePage allows Australians to provide help and hope to vulnerable children by simply opening the page while they are online.”
Related: 5 brands latching onto the cryptocurrency craze
Users can specify how much of their computing power they want to donate to currency mining. As at 10.30am today, nearly 1500 people were donating.
Unicef has been working with digital agency VML to create the HopePage website. A spokesperson said
the approach aims to target new people through traditional social and traditional media stories, as well as search marketing.
"We don’t have a target in mind as it is the first time a product like this is developed for this market. We’re hoping to raise thousands, and we’re asking people in Australia to make the Unicef HopePage their home page," the spokesperson added.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers
AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...
Sebastian Friedrich
Mindshare gets behind blockchain advertising alliance