Kennedy trades Country Road for Grill'd

Former Cotton On, Country Road marketer joins Australian fast food company

Col Kennedy
Col Kennedy

Col Kennedy has left his role as Country Road’s general manager of brand and customer experience and taken up a marketing director’s position with Australian QSR, Grill’d.

Kennedy joined Grill’d in March after a 14-month stint with Country Road, where he reported directly to the managing director. His newly created role at the group, which includes brands Witchery, Mimco, Trenery and Country Road, included overall brand positioning and customer engagement strategies, from visual merchandising and creative to online, including ecommerce, and marketing globally.      

Prior to this, Kennedy spent three-and-a-half years with Australian clothing retailer, Cotton On, where he was global head of marketing and commerce. His professional history also includes local and global stints with Target, The Walt Disney Company, Sony PlayStation and TUI Travel.

The new remit sees Kennedy responsible for the full spectrum of marketing and customer experience at Grill’d, which launched in Australia in 2004 and now boasts of 125 locations nationally.

The group previously had a marketing leader, but Kennedy said the role represented a significantly expanded and executive remit in line with the company's growth ambitions.

“I am a regular customer and have always been a fan of Grill’d, its focus on burgers from a better place and playing an active role in local communities,” Kennedy told CMO. “I was then blown away by the future ambition for the brand after I met Simon [Crowe, founder] and the team.”   

Country Road had not responded to repeated requests for comment on Kennedy’s replacement at the fashion retailer at time of publication.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in