Former Cotton On, Country Road marketer joins Australian fast food company
Col Kennedy has left his role as Country Road’s general manager of brand and customer experience and taken up a marketing director’s position with Australian QSR, Grill’d.
Kennedy joined Grill’d in March after a 14-month stint with Country Road, where he reported directly to the managing director. His newly created role at the group, which includes brands Witchery, Mimco, Trenery and Country Road, included overall brand positioning and customer engagement strategies, from visual merchandising and creative to online, including ecommerce, and marketing globally.
Prior to this, Kennedy spent three-and-a-half years with Australian clothing retailer, Cotton On, where he was global head of marketing and commerce. His professional history also includes local and global stints with Target, The Walt Disney Company, Sony PlayStation and TUI Travel.
The new remit sees Kennedy responsible for the full spectrum of marketing and customer experience at Grill’d, which launched in Australia in 2004 and now boasts of 125 locations nationally.
The group previously had a marketing leader, but Kennedy said the role represented a significantly expanded and executive remit in line with the company's growth ambitions.
“I am a regular customer and have always been a fan of Grill’d, its focus on burgers from a better place and playing an active role in local communities,” Kennedy told CMO. “I was then blown away by the future ambition for the brand after I met Simon [Crowe, founder] and the team.”
Country Road had not responded to repeated requests for comment on Kennedy’s replacement at the fashion retailer at time of publication.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game