Former Cotton On, Country Road marketer joins Australian fast food company
Col Kennedy has left his role as Country Road’s general manager of brand and customer experience and taken up a marketing director’s position with Australian QSR, Grill’d.
Kennedy joined Grill’d in March after a 14-month stint with Country Road, where he reported directly to the managing director. His newly created role at the group, which includes brands Witchery, Mimco, Trenery and Country Road, included overall brand positioning and customer engagement strategies, from visual merchandising and creative to online, including ecommerce, and marketing globally.
Prior to this, Kennedy spent three-and-a-half years with Australian clothing retailer, Cotton On, where he was global head of marketing and commerce. His professional history also includes local and global stints with Target, The Walt Disney Company, Sony PlayStation and TUI Travel.
The new remit sees Kennedy responsible for the full spectrum of marketing and customer experience at Grill’d, which launched in Australia in 2004 and now boasts of 125 locations nationally.
The group previously had a marketing leader, but Kennedy said the role represented a significantly expanded and executive remit in line with the company's growth ambitions.
“I am a regular customer and have always been a fan of Grill’d, its focus on burgers from a better place and playing an active role in local communities,” Kennedy told CMO. “I was then blown away by the future ambition for the brand after I met Simon [Crowe, founder] and the team.”
Country Road had not responded to repeated requests for comment on Kennedy’s replacement at the fashion retailer at time of publication.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness