Treasury Wine Estates announces new CMO after Marton departs

ASX-listed wine producing giant appoints head of Americas as its new global CMO, promotes Penfold's brand leader to deputy

Simon Marton
Simon Marton

Treasury Wine Estates has promoted two of its key marketing leaders following the departure of global CMO, Simon Marton, after more than 20 years with the ASX-listed wine producing giant.

TWE produces brand such as Penfolds, Yellowglen, Wolf Blass and Seppelt and was formed off the back of a demerger with Foster’s Group in 2011 splitting out wine from the beer portfolio.  

CMO understands Marton left the organisation in mid-February after 20 years with the group.

He has been replaced in the global marketing leadership position by current Americas marketing chief, Michelle Terry, an Australian who has been operating out of the US for the past eight months and who has held a range of regional and global brand roles at TWE since joining in 2008. Her resume also includes stints with Ernst & Young and Ascension Strategic Consultants in the UK and Accenture in Australia.

Terry’s relocation is part of a wider business push to build TWE’s might and market reach in the US, ambition that has already seen its CEO, Michael Clarke, announce a series of changes to the route to market in the US. These included introducing direct and hybrid sales and distribution models, and announcing fresh distribution partnerships as part of its most recent half-yearly financial report.

In addition, TWE has promoted Angus Lilley to deputy CMO, with a remit across A/NZ, South-East Asia, Middle East and Europe. He joined TWE in 2013 and previous held local and global brand and marketing positions across the Penfold’s brand. Lilley remains based in Australia.

Marton started with the group well before its demerger from Foster’s Group, originally joining the marketing function of one of the acquired businesses, Mildara Blass, in its spirit division before switching to wine in 1999. He then rose to category marketing director’s positions before becoming the global CMO in 2013.

Marton has been consistently listed in the CMO50 list as one of Australia’s most innovative and effective marketers.

He told CMO helping to transform TWE to become the number one wine company in the world with powerful global brands at the forefront was a major professional milestone. During his tenure as CMO, market capitalisation has grown from about $2.5 billion in 2014 to over $12bn in 2018.

Marton has also played a key role in leading Penfolds to become one of the world’s most famous wine and luxury brands, and in introducing best-in-class brand, product and digital innovation driving substantial revenue growth for the business.

“We’ve built a world-class marketing organisation with FMCG disciplines consistent across multiple geographies,” he said.  

And next steps?

“After more than 20 years with TWE, I’m taking the time to explore new opportunities in Australia where I can transfer my skills and experience,” Marton said.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

The advancement of AI will make most of human jobs obsolete in the coming 10 to 20 years. Protecting or try to save jobs will make the h...

vallab01

Aussie futurist: Personal AI will be a reality in five years

Read more

are you talking about bbc news here

frank

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

Read more

Toms is definitely my favourite shoe brand! Along with Aurélien. For this summer I bought two pairs of navy Toms espadrilles and a pair o...

Paul Erickson

​The shoe with a good soul: TOMS’ innovations for philanthropic engagement

Read more

I think this is the best article today about the salesforce latest platform. Thanks for taking your own time to discuss this topic, I fee...

Ramramky

Salesforce looks to democratise AI, IoT with latest platform play

Read more

I came across this recently when researching blockchain loyalty point projects. There are quite a few projects. Most are in development a...

Andrew @ EcomLoop

How cryptocurrency is set to change the customer loyalty program model

Read more

Latest Podcast

More podcasts

Sign in