Treasury Wine Estates announces new CMO after Marton departs

ASX-listed wine producing giant appoints head of Americas as its new global CMO, promotes Penfold's brand leader to deputy

Simon Marton
Simon Marton

Treasury Wine Estates has promoted two of its key marketing leaders following the departure of global CMO, Simon Marton, after more than 20 years with the ASX-listed wine producing giant.

TWE produces brand such as Penfolds, Yellowglen, Wolf Blass and Seppelt and was formed off the back of a demerger with Foster’s Group in 2011 splitting out wine from the beer portfolio.  

CMO understands Marton left the organisation in mid-February after 20 years with the group.

He has been replaced in the global marketing leadership position by current Americas marketing chief, Michelle Terry, an Australian who has been operating out of the US for the past eight months and who has held a range of regional and global brand roles at TWE since joining in 2008. Her resume also includes stints with Ernst & Young and Ascension Strategic Consultants in the UK and Accenture in Australia.

Terry’s relocation is part of a wider business push to build TWE’s might and market reach in the US, ambition that has already seen its CEO, Michael Clarke, announce a series of changes to the route to market in the US. These included introducing direct and hybrid sales and distribution models, and announcing fresh distribution partnerships as part of its most recent half-yearly financial report.

In addition, TWE has promoted Angus Lilley to deputy CMO, with a remit across A/NZ, South-East Asia, Middle East and Europe. He joined TWE in 2013 and previous held local and global brand and marketing positions across the Penfold’s brand. Lilley remains based in Australia.

Marton started with the group well before its demerger from Foster’s Group, originally joining the marketing function of one of the acquired businesses, Mildara Blass, in its spirit division before switching to wine in 1999. He then rose to category marketing director’s positions before becoming the global CMO in 2013.

Marton has been consistently listed in the CMO50 list as one of Australia’s most innovative and effective marketers.

He told CMO helping to transform TWE to become the number one wine company in the world with powerful global brands at the forefront was a major professional milestone. During his tenure as CMO, market capitalisation has grown from about $2.5 billion in 2014 to over $12bn in 2018.

Marton has also played a key role in leading Penfolds to become one of the world’s most famous wine and luxury brands, and in introducing best-in-class brand, product and digital innovation driving substantial revenue growth for the business.

“We’ve built a world-class marketing organisation with FMCG disciplines consistent across multiple geographies,” he said.  

And next steps?

“After more than 20 years with TWE, I’m taking the time to explore new opportunities in Australia where I can transfer my skills and experience,” Marton said.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in