Treasury Wine Estates announces new CMO after Marton departs

ASX-listed wine producing giant appoints head of Americas as its new global CMO, promotes Penfold's brand leader to deputy

Simon Marton
Simon Marton

Treasury Wine Estates has promoted two of its key marketing leaders following the departure of global CMO, Simon Marton, after more than 20 years with the ASX-listed wine producing giant.

TWE produces brand such as Penfolds, Yellowglen, Wolf Blass and Seppelt and was formed off the back of a demerger with Foster’s Group in 2011 splitting out wine from the beer portfolio.  

CMO understands Marton left the organisation in mid-February after 20 years with the group.

He has been replaced in the global marketing leadership position by current Americas marketing chief, Michelle Terry, an Australian who has been operating out of the US for the past eight months and who has held a range of regional and global brand roles at TWE since joining in 2008. Her resume also includes stints with Ernst & Young and Ascension Strategic Consultants in the UK and Accenture in Australia.

Terry’s relocation is part of a wider business push to build TWE’s might and market reach in the US, ambition that has already seen its CEO, Michael Clarke, announce a series of changes to the route to market in the US. These included introducing direct and hybrid sales and distribution models, and announcing fresh distribution partnerships as part of its most recent half-yearly financial report.

In addition, TWE has promoted Angus Lilley to deputy CMO, with a remit across A/NZ, South-East Asia, Middle East and Europe. He joined TWE in 2013 and previous held local and global brand and marketing positions across the Penfold’s brand. Lilley remains based in Australia.

Marton started with the group well before its demerger from Foster’s Group, originally joining the marketing function of one of the acquired businesses, Mildara Blass, in its spirit division before switching to wine in 1999. He then rose to category marketing director’s positions before becoming the global CMO in 2013.

Marton has been consistently listed in the CMO50 list as one of Australia’s most innovative and effective marketers.

He told CMO helping to transform TWE to become the number one wine company in the world with powerful global brands at the forefront was a major professional milestone. During his tenure as CMO, market capitalisation has grown from about $2.5 billion in 2014 to over $12bn in 2018.

Marton has also played a key role in leading Penfolds to become one of the world’s most famous wine and luxury brands, and in introducing best-in-class brand, product and digital innovation driving substantial revenue growth for the business.

“We’ve built a world-class marketing organisation with FMCG disciplines consistent across multiple geographies,” he said.  

And next steps?

“After more than 20 years with TWE, I’m taking the time to explore new opportunities in Australia where I can transfer my skills and experience,” Marton said.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in