The Marketing Academy launches new Alumni Program

IAG supports The Marketing Academy's new Alumni Program

The Marketing Academy (TMA) has launched an Alumni Program, with insurance giant, IAG, as its founding partner.

The Marketing Academy Alumni is made up of 90 hand-picked leaders who have graduated from the Academy’s Scholarship Program.

The alumni council has been convened to represent alumni and provide support for members. The council aims to ensure Marketing Academy alumni and scholars continue to assist one another, and have access to ongoing learning, mentoring and coaching.

IAG will be providing The Marketing Academy with funding, resources and mentoring support for the Alumni Program.

“The Marketing Academy provides Australia’s best and brightest marketing and media talent with world class mentoring, coaching and learning opportunities,” said Brent Smart, IAG’s CMO.

“We’re proud to play a part in enabling the Marketing Academy to support the long-term development and growth of its graduates through the new Alumni Program.”

The news follows the Marketing Academy's announcement of the 30 Australian marketing media and creative professionals selected to participate in the 2018 instalment of the marketing leadership program, in March.

This year’s cohort was chosen following a three-stage selection process which involved more than 300 nominations, 100 pitches and 60 face-to-face interviews. Marketing Academy founder, Sherilyn Shackell, said the quality of talent on offer in this country was “remarkable”.

Founded in the UK in 2010, The Marketing Academy is a non-profit and voluntary organisation that develops leadership capability in marketers from the marketing, media, advertising and communications industries through mentoring, coaching and experiential learning.

The Marketing Academy Australia opened its locally doors in 2014 and is sponsored by Commonwealth Bank, Google, NewsCorp Australia, Microsoft and PwC. The Marketing Academy programmes are selective and provided free of charge.

The Marketing Academy is a not-for-profit organisation and relies on the industry to support its endeavour to turn the marketing talent of today into the leaders of tomorrow.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu     

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Dear buyer/ buyer Mandate,We are direct end seller refinery company for the supply of Petroleum products.We have all available in tank, J...

Russian oil & gas trading llc

Starwood VP of marketing: Managing customer expectations requires emotional credit

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Thanks for another excellent post. Where else could anybody get that type of info in such an ideal way of writing? In my opinion, my seek...

Stephan jordan

6 Mobile Marketing Trends to Leverage in 2014

Read more

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in