IAG supports The Marketing Academy's new Alumni Program
The Marketing Academy (TMA) has launched an Alumni Program, with insurance giant, IAG, as its founding partner.
The Marketing Academy Alumni is made up of 90 hand-picked leaders who have graduated from the Academy’s Scholarship Program.
The alumni council has been convened to represent alumni and provide support for members. The council aims to ensure Marketing Academy alumni and scholars continue to assist one another, and have access to ongoing learning, mentoring and coaching.
IAG will be providing The Marketing Academy with funding, resources and mentoring support for the Alumni Program.
“The Marketing Academy provides Australia’s best and brightest marketing and media talent with world class mentoring, coaching and learning opportunities,” said Brent Smart, IAG’s CMO.
“We’re proud to play a part in enabling the Marketing Academy to support the long-term development and growth of its graduates through the new Alumni Program.”
This year’s cohort was chosen following a three-stage selection process which involved more than 300 nominations, 100 pitches and 60 face-to-face interviews. Marketing Academy founder, Sherilyn Shackell, said the quality of talent on offer in this country was “remarkable”.
Founded in the UK in 2010, The Marketing Academy is a non-profit and voluntary organisation that develops leadership capability in marketers from the marketing, media, advertising and communications industries through mentoring, coaching and experiential learning.
The Marketing Academy Australia opened its locally doors in 2014 and is sponsored by Commonwealth Bank, Google, NewsCorp Australia, Microsoft and PwC. The Marketing Academy programmes are selective and provided free of charge.
The Marketing Academy is a not-for-profit organisation and relies on the industry to support its endeavour to turn the marketing talent of today into the leaders of tomorrow.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market
I feel bad for them. It's a shame they are closed now. What do you think about it?
Lisa Deleon
Dick Smith stores set to all close by 30 April