IAG supports The Marketing Academy's new Alumni Program
The Marketing Academy (TMA) has launched an Alumni Program, with insurance giant, IAG, as its founding partner.
The Marketing Academy Alumni is made up of 90 hand-picked leaders who have graduated from the Academy’s Scholarship Program.
The alumni council has been convened to represent alumni and provide support for members. The council aims to ensure Marketing Academy alumni and scholars continue to assist one another, and have access to ongoing learning, mentoring and coaching.
IAG will be providing The Marketing Academy with funding, resources and mentoring support for the Alumni Program.
“The Marketing Academy provides Australia’s best and brightest marketing and media talent with world class mentoring, coaching and learning opportunities,” said Brent Smart, IAG’s CMO.
“We’re proud to play a part in enabling the Marketing Academy to support the long-term development and growth of its graduates through the new Alumni Program.”
This year’s cohort was chosen following a three-stage selection process which involved more than 300 nominations, 100 pitches and 60 face-to-face interviews. Marketing Academy founder, Sherilyn Shackell, said the quality of talent on offer in this country was “remarkable”.
Founded in the UK in 2010, The Marketing Academy is a non-profit and voluntary organisation that develops leadership capability in marketers from the marketing, media, advertising and communications industries through mentoring, coaching and experiential learning.
The Marketing Academy Australia opened its locally doors in 2014 and is sponsored by Commonwealth Bank, Google, NewsCorp Australia, Microsoft and PwC. The Marketing Academy programmes are selective and provided free of charge.
The Marketing Academy is a not-for-profit organisation and relies on the industry to support its endeavour to turn the marketing talent of today into the leaders of tomorrow.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight