The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
The Marketing Academy launches new Alumni Program
IAG supports The Marketing Academy's new Alumni Program
The Marketing Academy (TMA) has launched an Alumni Program, with insurance giant, IAG, as its founding partner.
The Marketing Academy Alumni is made up of 90 hand-picked leaders who have graduated from the Academy’s Scholarship Program.
The alumni council has been convened to represent alumni and provide support for members. The council aims to ensure Marketing Academy alumni and scholars continue to assist one another, and have access to ongoing learning, mentoring and coaching.
IAG will be providing The Marketing Academy with funding, resources and mentoring support for the Alumni Program.
“The Marketing Academy provides Australia’s best and brightest marketing and media talent with world class mentoring, coaching and learning opportunities,” said Brent Smart, IAG’s CMO.
“We’re proud to play a part in enabling the Marketing Academy to support the long-term development and growth of its graduates through the new Alumni Program.”
This year’s cohort was chosen following a three-stage selection process which involved more than 300 nominations, 100 pitches and 60 face-to-face interviews. Marketing Academy founder, Sherilyn Shackell, said the quality of talent on offer in this country was “remarkable”.
Founded in the UK in 2010, The Marketing Academy is a non-profit and voluntary organisation that develops leadership capability in marketers from the marketing, media, advertising and communications industries through mentoring, coaching and experiential learning.
The Marketing Academy Australia opened its locally doors in 2014 and is sponsored by Commonwealth Bank, Google, NewsCorp Australia, Microsoft and PwC. The Marketing Academy programmes are selective and provided free of charge.
The Marketing Academy is a not-for-profit organisation and relies on the industry to support its endeavour to turn the marketing talent of today into the leaders of tomorrow.
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