Some of the 30 Australian professionals chosen for the inaugural Marketing Academy Leaders program
Marketers, strategists and heads of product from as broad a range of businesses as DDB Group and MediaCom to Fonterra, IAG, Carnival Australia and Google are among the 30 new recruits to this year’s Marketing Academy program.
The annual Marketing Academy program is aimed at training up the next generation of marketing leaders in Australia using a combination of executive coaching and mentoring, in-depth bootcamps and leadership lectures. Now in its third year, the program is open to brand, media and agency staffers and is based around four ‘Ps’ of marketing development: Personal; people; professional; and purpose.
This year’s recruitment processes attracted more than 300 nominations, 96 pitches and 64 face-to-face interviews. From there, the team picked 30 individuals to participate in its 2017 program. Marketing Academy founder and CEO, Sherilyn Shackell, said it could easily have taken 60 candidates given the quality of those nominated.
“The final selection this year was extremely hard as the volume and calibre hit a three-year high,” she said. “I’m just sorry we only have 30 places, because in all honest we could easily have taken twice that number.”
PricewaterhouseCoopers has joined the ranks of organisations supporting the not-for-profit program as headline sponsor for 2017. Other organisations committed to the Academy include Commonwealth bank, Google, NewsCorp Australia and Microsoft.
The Academy has also attracted 50 mentors, including Suncorp group executive of marketing, Mark Reinke, Qantas CMO, Stephanie Tully, Nestle communications director, Therese Kaillie, and IPG APAC leader, Leigh Terry.
The Marketing Academy was founded in the UK in 2010 and arrived on Australian shores in 2015. To date, 60 Australian marketing, media and agency professionals have undergone the program.
The full list of scholars for 2017 is as follows:
Amanda Fuller, Managing Partner & APAC Regional Lead, DDB Group
Andrew Da Silva, Head of The Travel Team, MediaCom
Brent Whelan, Group Marketing Manager Spreads & Beverages, Fonterra
Cally Scivetti, Marketing & Strategy Director, Val Morgan
Chris Gross, Head of Marketing, Brand & Social, Fox Sports
Colin Glynn, Head of Insights, Lion Co
David Griffiths, Managing Director, Iris Worldwide
Ebonie Newman, Director of Sales APAC, Storyful
Gary Elphick, Founder & CEO, Disrupt Sports
Jacquelyn Cowardin, Group Business Director, DWA
James Stewart, Director Emerging Products, IAG
Jane King, Senior Marketing Director, APN Outdoor
Jayne Andrews, Marketing Director, Carnival Australia
Julia Donnan, Head of Hardware Marketing, Google
Kara May, Marketing Manager, Fisher & Paykel
Kate Gamble, General Manager, Resolution
Kathy Damatopoulos, Performance Media Manager, Suncorp Group
Lucie Wolstenholme, Head of Marketing Oceania, Nestle
Margy Vary, Head of Marketing, The Guardian Australia
Matt Parkes, Executive Manager Deposits, Transactions, Youth, Commonwealth Bank
Mimi Flemming , General Manager , Vice Media
Nathan Wilson, Senior Product Marketing Manager, Microsoft
Niki Allen, Head of Marketing, BT Investment Management
Paul Den, Partner, Banter
Pia Chaudhuri, Creative Director, One Green Bean
Ruth Taylor, Senior Brand Manager , Yum! Restaurants International
Sarah Jauncey, Head of Brand Marketing & Communications, Cancer Council NSW
Sarah Peacock, National Digital Marketing Leader, PwC
Simon Davies, Managing Director, Bastion Brands
Tim Kenward, Group Brand Manager, McDonalds Australia
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness