Nvidia founder on leadership, virtual reality, AI and simulating the laws of physics

Graphics card founder and chief shares how the company has managed to transform over the past 25 years, plus his view on AI and virtual relaity

Nvidia's Jensen Huang (right) with Adobe CEO, Shantanu Narayen
Nvidia's Jensen Huang (right) with Adobe CEO, Shantanu Narayen

There’s no alternative for leaders looking to transform their businesses than to roll up their sleeves and try to understand the implications of new dynamics and technologies on their industries.

That’s the view of Nvidia founder, president and CEO, Jensen Huang, who took to the stage at the Adobe Summit in Las Vegas following news of a strategic partnership between the two technology companies.

The pair’s new strategic partnership focuses on enhancing their respective artificial intelligence (AI) and deep learning technologies and encompasses plans to optimise Adobe Sensei, the vendor’s AI engine, for Nvidia’s gaming processing units (GPUs). They’re also focused on improving the performance of Sensei services across Adobe’s cloud offerings, including Experience Cloud and Creative Cloud.

Speaking about the business changes Nvidia has had to make over the course of its 25-year history as a business, Huang said the key to harnessing change has been rolling up his sleeves and trying to understand the implications of the new dynamics of the industry yourself as a leader.

“We have to understand the implications of technology, and dynamics of the industry, intuitively,” he told attendees. “Then you have to invite people to work with you and be team mates to learn how to apply this new tech or repivot the company into new dynamic.

“You have to do it step-by-step. There’s no alternative to leaders being in the kitchen.”

During his presentation, Huang also highlighted a number of significant innovations and areas of focus for the Nvidia business as the graphics business continues to strive to recreate reality in the computing realm.

“Computer graphics has been one of the greatest challenges of computer sciences – to recreate reality,” he said. “25 years ago, when we founded Nvidia, Windows 3.1 had just come out, and 3D graphics were not available on PCs. We said then, one day everyone is going to be a gamer, just like one day, everyone is going to be a creator.

“If we could figure out a way to make personal computer into a 3D graphics workstation for consumes, and create these virtual reality environments for people, two things will happen: One, we’ll enable a massive market for computer games… secondly, computer graphics, because it’s so computationally difficult, could be the driving force for the future of computing.”

Since that time, Nvidia has made two large changes to the business focus as it set to compete against the larger tech “giants” and keep up with the rapid change occurring across the industry, Huang said.

“Firstly, more than graphics, we expanded the aperture of our computing to simulate the laws of physics,” he explained. “In order to create reality, you have to do this. That expansion of our aperture allowed us to go into all kinds new fields like scientific computing, which led to artificial intelligence.”

The second pivot was observing a new model of software, deep learning/AI, was going to change the way software was developed, Huang said in a way that no humans could write manually.

Computing is on the cusp of a significant paradigm shift once more because to ‘ray tracing’, Huang said. Ray tracing is a rendering technique for simulating the path light rays take as bounce off hard objects around the world.

“The graphics model we dreamt of was about simulating light rays as it bounces through the world. This form of graphics was only possible in the film industry because they use supercomputers to create every frame,” Huang explained. “One frame takes 10 hours to render it. But we want to do this in real time.”

Nvidia is now at a point of changing the architecture and algorithms with the launch of RTX-based graphics product for real-time ray tracing last week.

“It’s just a huge breakthrough,” Huang said.

The visionary leader also touched on the subject of virtual reality and augmented reality, noting VR provides a wormhole for humans to travel into virtual worlds, while AR is a way “for intelligent agents in virtual worlds to wormhole into us”.

Nvidia is exploring this through Project Wakanda, which saw the company create a holodeck. Inside it, you could create a virtual car. Once inside that, the user can teleport into an autonomous vehicle anywhere on the planet, Huang said.

“Then my mind, and this autonomous vehicle, becomes one,” he said. “I can drive this car, wherever it is, from my home. All of a sudden, VR is our way of communicating with the future of AI.

“This communications system – today we call it virtual reality and we think about headset displays, or AR as graphics sitting on our table. But in the future, you’ll create experiences with the tools you have at Adobe, that allows people to create this enormous number of virtual realities.”

  • Nadia Cameron travelled to Adobe Summit as a guest of Adobe.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in