Setting clear expectations and building trustworthiness are two vital ingredients every organisation should be paying close attention to as they start to transform their customer approach using artificial intelligence (AI).

Foxtel and Mindshare are taking customer experience to the next level for cricket fans using AI. ‘Monty’, a machine learning (ML) model, has been spotting when and how wickets would fall in live games, in real time, and alerting fans before it happens.

Augmented reality (AR) is increasingly being used by Virgin Holidays to breathe new life into its email marketing campaign efforts and deliver dynamic, personalised and engaging content to future travellers.

​One of the world’s biggest seasoning manufacturers is launching an AI-powered flavour development platform later this year.

Bankwest customers to have adopted the financial institution’s Halo ring are now undertaking more than a quarter of their purchases via the wearable device.

Several Australian high-profile business leaders and thinkers are urgently calling for debate on the regulatory and ethical implication of artificial intelligence (AI) as the technology soars into the mainstream.

The ability for artificially intelligent (AI) systems to generate recommendations quickly from vast amounts of data is seeing them applied in tasks ranging from customer scoring to detecting the presence of melanoma.

Bankwest has stepped up its use of digital technologies for customer support, launching a new in-app messaging service via its banking app that syncs conversations across devices.

Blockchain has gained yet another foot in the adtech door with news that the Interactive Advertising Bureau (IAB) US launching a new pilot program to test and provide best practice use cases in the digital advertising sphere.

In the late 18th century, Wolfgang von Kempelen amazed the world with his chess playing automaton, the Mechanical Turk, as it defeated worthy opponents including Napoleon Bonaparte and Benjamin Franklin.

Building a successful use case for emerging technologies like chatbots is less about the technology and more about your ability to embrace human-centred ways of thinking and working, AGL’s innovation manager, Sam King, says.

​There’s no alternative for leaders looking to transform their businesses than to roll up their sleeves and try to understand the implications of new dynamics and technologies on their industries.

Bias – both human and data-based – is the biggest ethical challenge facing the development and adoption of artificial intelligence, according to a panel of world-leading AI luminaries.

The digital era has been hard enough to come to grips with. But at its heart the term ‘digital’ is rooted in a very simple binary code of ones and zeros.

Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive.

The long plane ride home from Austin to Australia gives ample time to reflect and consolidate thoughts from SXSW. Or so you’d think, but it’s not an easy job - the variety of topics, points of view, innovations, new technologies (and vapourware) make it hard to boil down into digestible chunks. That’s the beauty of SXSW - it’s a full-on intellectual assault as the interactive, music, film, technology and media industries come together to digest and discuss the future.

ASX-listed Domino’s has chalked up more than $1 billion in first-half network sales for the first time in its history, a result it says was buoyed by an emphasis on customer-led offerings, food quality and digital technology. The results come in an otherwise tough week for the pizza maker, which came under fire after allegations emerged about visa fraud, underpayment of wages and penalties across its franchise network.

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

‘Truth’ serums allowing people to read between the lines, and gait detection technology that gauges your religious beliefs and shopping preferences by the way you walk, are just some of the technologies that could transform marketing in the next 10 years.

Marketers have longed dreamed of being able to identify every one of their customers, regardless of how they are interacting.

Analysts see a handful of technologies that are poised to radically change our lives by 2021.