Emerging Technologies

Leadership

Spotlight on facial recognition after IBM, Amazon and Microsoft bans

IBM was the first big tech outfit to announce it is closing down its facial recognition system amid the Black Lives Matter racial discrimination protests in the US and around the world. Since then, Amazon and Microsoft have followed suit, with all three wanting to no longer provide the technology for policing in the US.

Customer Experience Management

Marketing 2030 and the rise of the machines

The future of marketing and advertising over the next 10 years will be shaped by AI, data ethics and environmental responsibility, according to a new report.

Customer Experience Management

War Memorial taps NEC facial recognition tech to identify WW1 Diggers

As Anzac Day Dawn Services are set to be live streamed for the first time, another technology first has seen facial recognition technology used to identify lost World War 1 Diggers from the Western Front in an Australian War Memorial project with NEC Australia.

Digital Marketing

Can blockchain deliver on its big advertising promises?

The US Super Bowl has become as much about the football and half-time performances as it has about the ads. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation - blockchain-based digital advertising by Avocados from Mexico.

Digital Marketing

Report: Connectivity key for next decade in technology

Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report. ThIs interconnectedness is expected to be a key driving force in shaping the impact and value of technology in the coming years.

Leadership

Why we need AI with a heart

In order for ​artificial intelligence (AI)​ to effectively engage with humans and keep their attention, they need to look more human-like, David Hanson, founder of Hanson Robotics, said today at CEBIT in Sydney.

Digital Marketing

Explainer: What are deepfakes?

​Have you seen the video with US speaker Nancy Pelosi appearing to be drunk and slurring her words? Or perhaps you’ve seen the one with Facebook CEO Mark Zuckerberg joking about knowing the public’s secrets? Or the videos of Rasputin singing Beyonce, Andy Warhol eating a Burger King burger or Salvadore Dali being brought back to life? In 2018, Barack Obama warned in a video about enemies making it look like anyone is saying anything at any time.

Digital Marketing

Emotion analytics: The X factor in CX?

“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger impact on brand loyalty than ease or effectiveness and is the critical piece in becoming a standout CX leader.

Digital Marketing

​AI-driven CX delivers Foxtel a cricketing win

Foxtel and Mindshare are taking customer experience to the next level for cricket fans using AI. ‘Monty’, a machine learning (ML) model, has been spotting when and how wickets would fall in live games, in real time, and alerting fans before it happens.

Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

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Why empowering others can help make you a great leader

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Sensis rebrands to Thryv and brings business software to Australian SMBs

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AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

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Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

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Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

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