New app plans to kill the email clutter and save the planet

Cleanfox is looking to clean out your inbox in the name of waste management

A new app is calling on people to delete unwanted newsletters and emails while simultaneously helping to save to the planet.

Paris-based Cleanfox is a free app that allows users to delete and unsubscribe from unwanted emails in order to reduce their carbon footprint.

Developed by FoxIntelligence, a firm which computes anonymised data found in mailboxes, Cleanfox is a Tech For Good app that aims to reduce the amount of electricity caused by the generation and storage of spam and unwanted emails.

According to the service, an email is on average responsible for the emission of 10 grams of Co2 per year, and if the Internet were a country, it would be the sixth biggest electricity consumer in the world.

According to Cleanfox, it has 1.5 million users worldwide, has deleted 700 million emails, and avoided the emission of more than 7,000 tons of Co2, which is the equivalent of 1.4 million trees saved so far.

Cleanfox currently supports almost all major email providers and can be downloaded in iPhone and android formats.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in