Cleanfox is looking to clean out your inbox in the name of waste management
A new app is calling on people to delete unwanted newsletters and emails while simultaneously helping to save to the planet.
Paris-based Cleanfox is a free app that allows users to delete and unsubscribe from unwanted emails in order to reduce their carbon footprint.
Developed by FoxIntelligence, a firm which computes anonymised data found in mailboxes, Cleanfox is a Tech For Good app that aims to reduce the amount of electricity caused by the generation and storage of spam and unwanted emails.
According to the service, an email is on average responsible for the emission of 10 grams of Co2 per year, and if the Internet were a country, it would be the sixth biggest electricity consumer in the world.
According to Cleanfox, it has 1.5 million users worldwide, has deleted 700 million emails, and avoided the emission of more than 7,000 tons of Co2, which is the equivalent of 1.4 million trees saved so far.
Cleanfox currently supports almost all major email providers and can be downloaded in iPhone and android formats.
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In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
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