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In 2020, brands did something they’d never done before: They spoke up about race.
Cleanfox is looking to clean out your inbox in the name of waste management
A new app is calling on people to delete unwanted newsletters and emails while simultaneously helping to save to the planet.
Paris-based Cleanfox is a free app that allows users to delete and unsubscribe from unwanted emails in order to reduce their carbon footprint.
Developed by FoxIntelligence, a firm which computes anonymised data found in mailboxes, Cleanfox is a Tech For Good app that aims to reduce the amount of electricity caused by the generation and storage of spam and unwanted emails.
According to the service, an email is on average responsible for the emission of 10 grams of Co2 per year, and if the Internet were a country, it would be the sixth biggest electricity consumer in the world.
According to Cleanfox, it has 1.5 million users worldwide, has deleted 700 million emails, and avoided the emission of more than 7,000 tons of Co2, which is the equivalent of 1.4 million trees saved so far.
Cleanfox currently supports almost all major email providers and can be downloaded in iPhone and android formats.
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In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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