Nearmap brings on former GraysOnline marketer as interim CMO

Australian aerial imagery company looks for global growth

Nearmap has brought on former GraysOnline marketing leader, Sue Klose, as its interim chief marketing officer as it looks to grow its global footprint.

The ASX-listed company said the interim appointment will run for up to six months and will give the organisation time to undertake a global hunt for a permanent CMO. Klose has already been working with the company a part of its board for the past year. She remains an executive director and on the board.

Nearmap provides aerial imagery services and content to a range of industries, from utilities to retail. Clients include Water Corporation, Western Power, Golder Associates and the Public Transport Authority.

“As Nearmap’s business continues to scale across multiple geographies, a consistent and compelling global approach to our brand profile and positioning, marketing strategy and execution is critical,” Nearmap CEO and managing director, Dr Rob Newman, said. “Sue will bring her invaluable global experience to Nearmap for six months as we conduct a global search for a full-time CMO and will assist in the selection for her replacement.”

Klose was most recently the CMO of online retailer, GraysOnline, for just over a year, responsible for brand development, marketing operations and digital product strategy. Her resume includes executive roles across the Australian and US markets, such as COO of 12WBT, digital strategy consulting with Venture Consulting, publisher at Carsguide, director of corporate media at News Digital Media, and director of the Tribune Company in Chicago.

“I’m delighted to take on this executive role at this exciting time in Nearmap’s history,” Klose said. “Our growing scale across multiple geographies provides the opportunity to elevate our global brand, marketing approach and strategy and support further growth.”  

Nearmap recently reported a 27 per cent increase in revenue for the six months to 31 December 2017 to $24.4 million, but a net loss of $6.5 million.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

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