Australian aerial imagery company looks for global growth
Nearmap has brought on former GraysOnline marketing leader, Sue Klose, as its interim chief marketing officer as it looks to grow its global footprint.
The ASX-listed company said the interim appointment will run for up to six months and will give the organisation time to undertake a global hunt for a permanent CMO. Klose has already been working with the company a part of its board for the past year. She remains an executive director and on the board.
Nearmap provides aerial imagery services and content to a range of industries, from utilities to retail. Clients include Water Corporation, Western Power, Golder Associates and the Public Transport Authority.
“As Nearmap’s business continues to scale across multiple geographies, a consistent and compelling global approach to our brand profile and positioning, marketing strategy and execution is critical,” Nearmap CEO and managing director, Dr Rob Newman, said. “Sue will bring her invaluable global experience to Nearmap for six months as we conduct a global search for a full-time CMO and will assist in the selection for her replacement.”
Klose was most recently the CMO of online retailer, GraysOnline, for just over a year, responsible for brand development, marketing operations and digital product strategy. Her resume includes executive roles across the Australian and US markets, such as COO of 12WBT, digital strategy consulting with Venture Consulting, publisher at Carsguide, director of corporate media at News Digital Media, and director of the Tribune Company in Chicago.
“I’m delighted to take on this executive role at this exciting time in Nearmap’s history,” Klose said. “Our growing scale across multiple geographies provides the opportunity to elevate our global brand, marketing approach and strategy and support further growth.”
Nearmap recently reported a 27 per cent increase in revenue for the six months to 31 December 2017 to $24.4 million, but a net loss of $6.5 million.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
