Nearmap brings on former GraysOnline marketer as interim CMO

Australian aerial imagery company looks for global growth

Nearmap has brought on former GraysOnline marketing leader, Sue Klose, as its interim chief marketing officer as it looks to grow its global footprint.

The ASX-listed company said the interim appointment will run for up to six months and will give the organisation time to undertake a global hunt for a permanent CMO. Klose has already been working with the company a part of its board for the past year. She remains an executive director and on the board.

Nearmap provides aerial imagery services and content to a range of industries, from utilities to retail. Clients include Water Corporation, Western Power, Golder Associates and the Public Transport Authority.

“As Nearmap’s business continues to scale across multiple geographies, a consistent and compelling global approach to our brand profile and positioning, marketing strategy and execution is critical,” Nearmap CEO and managing director, Dr Rob Newman, said. “Sue will bring her invaluable global experience to Nearmap for six months as we conduct a global search for a full-time CMO and will assist in the selection for her replacement.”

Klose was most recently the CMO of online retailer, GraysOnline, for just over a year, responsible for brand development, marketing operations and digital product strategy. Her resume includes executive roles across the Australian and US markets, such as COO of 12WBT, digital strategy consulting with Venture Consulting, publisher at Carsguide, director of corporate media at News Digital Media, and director of the Tribune Company in Chicago.

“I’m delighted to take on this executive role at this exciting time in Nearmap’s history,” Klose said. “Our growing scale across multiple geographies provides the opportunity to elevate our global brand, marketing approach and strategy and support further growth.”  

Nearmap recently reported a 27 per cent increase in revenue for the six months to 31 December 2017 to $24.4 million, but a net loss of $6.5 million.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in