Lewis Pullen takes up CMO post at Aussie startup

Former IAG and Qantas marketing leader joins co-ownership property marketplace

Lewis Pullen
Lewis Pullen

Former Qantas, NRL and IAG marketing leader, Lewis Pullen, has pulled up stumps on working for established brands and taken a CMO’s post at a local startup.

Kohab is a new digital platform and marketplace for property co-ownership, launching in Australia in March. The idea behind the business is to assist those struggling to get into the Sydney and Melbourne property markets by opening up co-owning and co-investing opportunities.

Pullen joins the group as a consulting CMO, having also joined BPO and partnering advisory group, The Bridge International, as its lead marketing consultant. He spent a number of months on Kohab’s board before opting to take up the brand, marketing and customer experience remit. The startup will be officially launching in Sydney on 5 March with an event attended by NSW Premier, the Hon. Gladys Berejiklian.

Pullen is an experienced marketing and customer experience executive who’s worked across the airline, media services, telco, sports and financial services industries. Most recently, he was marketing director of IAG’s Satellite business, and independent division set tup to disrupt the market and create a lower-cost platform that would help drive competitive advantage for the insurance giant’s challenger brands. It was this work that earnt Pullen a place on th2017 CMO 50 list of Australia’s most innovative and effective marketers.

Prior to IAG, Pullen headed up marketing for the National Rugby League, and before that, marketing at Qantas. His commenced his career in brand and loyalty management at British Airways before moving into marketing with Air New Zealand and has worked across the UK, US, Europe, Middle East and A/NZ markets. 

"The chance to launch a new brand in the digital share economy was very appealing," Lewis told CMO. "It is a great opportunity to continue to develop my skills and experience of marketing and developing platform based brands that can scale rapidly and generate significant proprietary communities."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in