Lewis Pullen takes up CMO post at Aussie startup

Former IAG and Qantas marketing leader joins co-ownership property marketplace

Lewis Pullen
Lewis Pullen

Former Qantas, NRL and IAG marketing leader, Lewis Pullen, has pulled up stumps on working for established brands and taken a CMO’s post at a local startup.

Kohab is a new digital platform and marketplace for property co-ownership, launching in Australia in March. The idea behind the business is to assist those struggling to get into the Sydney and Melbourne property markets by opening up co-owning and co-investing opportunities.

Pullen joins the group as a consulting CMO, having also joined BPO and partnering advisory group, The Bridge International, as its lead marketing consultant. He spent a number of months on Kohab’s board before opting to take up the brand, marketing and customer experience remit. The startup will be officially launching in Sydney on 5 March with an event attended by NSW Premier, the Hon. Gladys Berejiklian.

Pullen is an experienced marketing and customer experience executive who’s worked across the airline, media services, telco, sports and financial services industries. Most recently, he was marketing director of IAG’s Satellite business, and independent division set tup to disrupt the market and create a lower-cost platform that would help drive competitive advantage for the insurance giant’s challenger brands. It was this work that earnt Pullen a place on th2017 CMO 50 list of Australia’s most innovative and effective marketers.

Prior to IAG, Pullen headed up marketing for the National Rugby League, and before that, marketing at Qantas. His commenced his career in brand and loyalty management at British Airways before moving into marketing with Air New Zealand and has worked across the UK, US, Europe, Middle East and A/NZ markets. 

"The chance to launch a new brand in the digital share economy was very appealing," Lewis told CMO. "It is a great opportunity to continue to develop my skills and experience of marketing and developing platform based brands that can scale rapidly and generate significant proprietary communities."

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