Lewis Pullen takes up CMO post at Aussie startup

Former IAG and Qantas marketing leader joins co-ownership property marketplace

Lewis Pullen
Lewis Pullen

Former Qantas, NRL and IAG marketing leader, Lewis Pullen, has pulled up stumps on working for established brands and taken a CMO’s post at a local startup.

Kohab is a new digital platform and marketplace for property co-ownership, launching in Australia in March. The idea behind the business is to assist those struggling to get into the Sydney and Melbourne property markets by opening up co-owning and co-investing opportunities.

Pullen joins the group as a consulting CMO, having also joined BPO and partnering advisory group, The Bridge International, as its lead marketing consultant. He spent a number of months on Kohab’s board before opting to take up the brand, marketing and customer experience remit. The startup will be officially launching in Sydney on 5 March with an event attended by NSW Premier, the Hon. Gladys Berejiklian.

Pullen is an experienced marketing and customer experience executive who’s worked across the airline, media services, telco, sports and financial services industries. Most recently, he was marketing director of IAG’s Satellite business, and independent division set tup to disrupt the market and create a lower-cost platform that would help drive competitive advantage for the insurance giant’s challenger brands. It was this work that earnt Pullen a place on th2017 CMO 50 list of Australia’s most innovative and effective marketers.

Prior to IAG, Pullen headed up marketing for the National Rugby League, and before that, marketing at Qantas. His commenced his career in brand and loyalty management at British Airways before moving into marketing with Air New Zealand and has worked across the UK, US, Europe, Middle East and A/NZ markets. 

"The chance to launch a new brand in the digital share economy was very appealing," Lewis told CMO. "It is a great opportunity to continue to develop my skills and experience of marketing and developing platform based brands that can scale rapidly and generate significant proprietary communities."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in