Oxil launches app to tackle growing youth obesity

The Australian tech company released a new interactive platform to boost the health and well-being of adolescent children

Australian tech company Oxil has launched a new app to boost the health and well-being of adolescent children by enabling them to track food intake, level of activity and potentially, break bad habits.

With 1000 students from South-West Victoria already on-board its trial, the ‘Challenger App’ offers a competitive-style platform where users can challenge friends or family using the app, reaping rewards and points for newly acquired good habits.

To boost the engagement factor, the app leverages gesture-based surveying, machine learning for identifying habits, intuitive and suggestive algorithms, and instant feedback to the students so they can learn about the benefits of a healthy lifestyle.

"Most health apps focus on either nutrition, fitness or mental health, but not on all three. We wanted to give students the ability for instant and accurate feedback about what's going on in their body," Oxil managing director, Archie Whiting, said.

Prior to its official launch, a local focus group in Hamilton were given a special trial to test the Challenger App to reduce childhood obesity and improve the overall well-being in adolescents’ aged 10 -16 in their schools. This involved six regional schools and 1000 students with the one goal: To tackle the alarming obesity issue common to this particular part of Victoria. 

The platform was launched following reports of a rise in obesity and weight-related health problems in the region. A 2015 Deakin Report suggested that across five shires of Victoria’s Great South Coast, including Southern Grampian Shire, 37 per cent of boys and 38 per cent of girls in grade 6 were overweight or obese. Additional research out of Deakin University and GenR8Change suggested up to 50 per cent of primary school-aged children are overweight and/or are obese.

“Sugar is the new tobacco,” The Hamilton and Alexandra College’s principal, Dr Andrew Hirst, said. “Children's health is at risk and the experts are telling us that this could be the first generation to experience a shorter lifespan than generations before.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Latest Podcast

More podcasts

Sign in