Oxil launches app to tackle growing youth obesity

The Australian tech company released a new interactive platform to boost the health and well-being of adolescent children

Australian tech company Oxil has launched a new app to boost the health and well-being of adolescent children by enabling them to track food intake, level of activity and potentially, break bad habits.

With 1000 students from South-West Victoria already on-board its trial, the ‘Challenger App’ offers a competitive-style platform where users can challenge friends or family using the app, reaping rewards and points for newly acquired good habits.

To boost the engagement factor, the app leverages gesture-based surveying, machine learning for identifying habits, intuitive and suggestive algorithms, and instant feedback to the students so they can learn about the benefits of a healthy lifestyle.

"Most health apps focus on either nutrition, fitness or mental health, but not on all three. We wanted to give students the ability for instant and accurate feedback about what's going on in their body," Oxil managing director, Archie Whiting, said.

Prior to its official launch, a local focus group in Hamilton were given a special trial to test the Challenger App to reduce childhood obesity and improve the overall well-being in adolescents’ aged 10 -16 in their schools. This involved six regional schools and 1000 students with the one goal: To tackle the alarming obesity issue common to this particular part of Victoria. 

The platform was launched following reports of a rise in obesity and weight-related health problems in the region. A 2015 Deakin Report suggested that across five shires of Victoria’s Great South Coast, including Southern Grampian Shire, 37 per cent of boys and 38 per cent of girls in grade 6 were overweight or obese. Additional research out of Deakin University and GenR8Change suggested up to 50 per cent of primary school-aged children are overweight and/or are obese.

“Sugar is the new tobacco,” The Hamilton and Alexandra College’s principal, Dr Andrew Hirst, said. “Children's health is at risk and the experts are telling us that this could be the first generation to experience a shorter lifespan than generations before.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in