Lonely Planet launches new content sharing platform to boost customer engagement

The travel media company’s new Trips platform is set to encourage visual content sharing as part of a way to boost community engagement with memorable travel experiences

Lonely Planet has launched a new self-publishing content platform, Trips, offering travellers an opportunity to share and discover memorable experiences while better engaging with the brand.

The immersive platform allows travellers to upload photos and vidoes directly from their phone and craft stories illustrating each trip. They can then navigate through curated content and like, save or share trips within the online community. At the same time, Lonely Planet’s writers and editors will curate top recommendations to inspire people’s next adventures and further drive engagement with the platform.

Lonely Planet CEO, Daniel Houghton, said the Trips platform is part of the company’s mission to deliver what the modern traveller wants: An interactive digital platform that offers an effortless, mobile-first way to document, share and discover remarkable experiences.

“Trips is an exciting departure for Lonely Planet as it enables our community to really interact with the brand in a beautiful, visual way sharing their stories from the road,” he told CMO. “We believe Trips is a fantastic addition to Lonely Planet's multi-channel ecosystem of products, and a great example of how committed we are to providing the best tools for our community.”

As the company evolves to meet the changing needs and expectatons of the modern traveller, Houghton said Trips is the next step in growing Lonely Planet brand as a pioneer in the future of travel.

“Trips speaks to the ongoing evolution of the company, as we strive to offer the traveller an opportunity to explore every day with Lonely Planet,” he said. “Already, it's great to see so many members of our community engaging with Trips and creating incredible content that will really benefit our users.”

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