Lonely Planet launches new content sharing platform to boost customer engagement

The travel media company’s new Trips platform is set to encourage visual content sharing as part of a way to boost community engagement with memorable travel experiences

Lonely Planet has launched a new self-publishing content platform, Trips, offering travellers an opportunity to share and discover memorable experiences while better engaging with the brand.

The immersive platform allows travellers to upload photos and vidoes directly from their phone and craft stories illustrating each trip. They can then navigate through curated content and like, save or share trips within the online community. At the same time, Lonely Planet’s writers and editors will curate top recommendations to inspire people’s next adventures and further drive engagement with the platform.

Lonely Planet CEO, Daniel Houghton, said the Trips platform is part of the company’s mission to deliver what the modern traveller wants: An interactive digital platform that offers an effortless, mobile-first way to document, share and discover remarkable experiences.

“Trips is an exciting departure for Lonely Planet as it enables our community to really interact with the brand in a beautiful, visual way sharing their stories from the road,” he told CMO. “We believe Trips is a fantastic addition to Lonely Planet's multi-channel ecosystem of products, and a great example of how committed we are to providing the best tools for our community.”

As the company evolves to meet the changing needs and expectatons of the modern traveller, Houghton said Trips is the next step in growing Lonely Planet brand as a pioneer in the future of travel.

“Trips speaks to the ongoing evolution of the company, as we strive to offer the traveller an opportunity to explore every day with Lonely Planet,” he said. “Already, it's great to see so many members of our community engaging with Trips and creating incredible content that will really benefit our users.”

 Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

When you’re marketing to a customer, a bunch of that marketing data is actually also peace data. You just haven't looked at it that way,”...

Bill Hopkins

CMOs urged to use ‘peace data’ to create brand purpose while affecting positive social change

Read more

eHarmony should be closed forever for fraud!The success rate of eHarmony is less than 10%.eHarmony is ONLY a 17+ years old obsolete site...


eHarmony: How machine learning is leading to better and longer-lasting love matches

Read more

Krios.io/shop/ ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in