IBM-Salesforce deal will bring Watson data into applications

The tie-up will use intelligence from Big Blue to make Salesforce applications smarter

Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.

As part of the partnership, joint customers will be able to combine Watson's insights from their unstructured data with Einstein's insights about information stored with Salesforce. That comes alongside other integrations that bring weather and application data into Salesforce.

Both Salesforce and IBM have massive customer bases that could be reached by this partnership. It's an interesting deal given IBM's historic strength in on-premises computing and Salesforce's cloud focus. Each tech titan has been focused on machine intelligence, so collaborating makes sense. 

Connecting IBM’s Watson to Salesforce will allow companies to combine public information with insights on data they control, then bring those into Salesforce to better personalize product recommendations. According to a press release, one use could be collating information about local shopping patterns from Watson with precise customer preferences from Salesforce to send targeted marketing emails.

IBM customers will be able to connect cloud and on-premises data to Salesforce using a connector for the Application Integration Suite. It’s a boon for companies that don’t want to move their data but still want to get at it within Salesforce.

In addition, companies will be able to bring weather information from IBM subsidiary The Weather Company into Salesforce using a new Lightning component. That could mean automated alerts for customers in areas about to be hit by storms.

IBM is also building out a new consulting practice within its Bluewolf subsidiary to help customers deploy the capabilities announced Monday.

Watson, weather and consulting services are expected to launch globally in the second half of this year. The Application Integration Suite connectors are slated for global availability by the end of this month. IBM and Salesforce didn’t reveal any prices for the integrations, but they plan to do so around the time the ship.

The news comes on the eve of Salesforce’s customer kickoff for its new financial year, when the company is expected to make product announcements and provide additional information about where its business is going.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

Read more

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Latest Podcast

More podcasts

Sign in