IBM-Salesforce deal will bring Watson data into applications

The tie-up will use intelligence from Big Blue to make Salesforce applications smarter

Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.

As part of the partnership, joint customers will be able to combine Watson's insights from their unstructured data with Einstein's insights about information stored with Salesforce. That comes alongside other integrations that bring weather and application data into Salesforce.

Both Salesforce and IBM have massive customer bases that could be reached by this partnership. It's an interesting deal given IBM's historic strength in on-premises computing and Salesforce's cloud focus. Each tech titan has been focused on machine intelligence, so collaborating makes sense. 

Connecting IBM’s Watson to Salesforce will allow companies to combine public information with insights on data they control, then bring those into Salesforce to better personalize product recommendations. According to a press release, one use could be collating information about local shopping patterns from Watson with precise customer preferences from Salesforce to send targeted marketing emails.

IBM customers will be able to connect cloud and on-premises data to Salesforce using a connector for the Application Integration Suite. It’s a boon for companies that don’t want to move their data but still want to get at it within Salesforce.

In addition, companies will be able to bring weather information from IBM subsidiary The Weather Company into Salesforce using a new Lightning component. That could mean automated alerts for customers in areas about to be hit by storms.

IBM is also building out a new consulting practice within its Bluewolf subsidiary to help customers deploy the capabilities announced Monday.

Watson, weather and consulting services are expected to launch globally in the second half of this year. The Application Integration Suite connectors are slated for global availability by the end of this month. IBM and Salesforce didn’t reveal any prices for the integrations, but they plan to do so around the time the ship.

The news comes on the eve of Salesforce’s customer kickoff for its new financial year, when the company is expected to make product announcements and provide additional information about where its business is going.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in