IBM-Salesforce deal will bring Watson data into applications

The tie-up will use intelligence from Big Blue to make Salesforce applications smarter

Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.

As part of the partnership, joint customers will be able to combine Watson's insights from their unstructured data with Einstein's insights about information stored with Salesforce. That comes alongside other integrations that bring weather and application data into Salesforce.

Both Salesforce and IBM have massive customer bases that could be reached by this partnership. It's an interesting deal given IBM's historic strength in on-premises computing and Salesforce's cloud focus. Each tech titan has been focused on machine intelligence, so collaborating makes sense. 

Connecting IBM’s Watson to Salesforce will allow companies to combine public information with insights on data they control, then bring those into Salesforce to better personalize product recommendations. According to a press release, one use could be collating information about local shopping patterns from Watson with precise customer preferences from Salesforce to send targeted marketing emails.

IBM customers will be able to connect cloud and on-premises data to Salesforce using a connector for the Application Integration Suite. It’s a boon for companies that don’t want to move their data but still want to get at it within Salesforce.

In addition, companies will be able to bring weather information from IBM subsidiary The Weather Company into Salesforce using a new Lightning component. That could mean automated alerts for customers in areas about to be hit by storms.

IBM is also building out a new consulting practice within its Bluewolf subsidiary to help customers deploy the capabilities announced Monday.

Watson, weather and consulting services are expected to launch globally in the second half of this year. The Application Integration Suite connectors are slated for global availability by the end of this month. IBM and Salesforce didn’t reveal any prices for the integrations, but they plan to do so around the time the ship.

The news comes on the eve of Salesforce’s customer kickoff for its new financial year, when the company is expected to make product announcements and provide additional information about where its business is going.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Read more

Latest Podcast

More podcasts

Sign in