Data Creative crowns Matt Bates as new CMO

Also welcomes new CPO amid company growth, client wins

Personalised video agency, Data Creative, has named former Publicis digital head, Matt Bates, as its new CMO, a move that coincides with the company's global expansion plans and a handful of company wins.

Bates brings over 16 years experience, focused on the design and implementation of technology and marketing solutions for large corporates.

“Bates is recognised for his ability to embrace and drive significant change, including sustainable improvement in people, as well as financial and organisational performance,” according to a company statement.

The organisation has also welcomed “seasoned technologist” Matt Merryfull as its new chief product officer (CPO). Merryfull is the former CTO of APN-backed Emotive and former technical director at Razorfish.

“Merryfull’s wealth of experience across the technology space is a welcome addition to the Data Creative senior team, providing valuable insight into the progression of video-based marketing and how this fledgling technology can take the necessary steps towards mass adoption,” the company said.

CPO Matt Merryfull
CPO Matt Merryfull

Data Creative founder Renece Brewster said the new senior appointments represent the company's increased focus on tech innovation and a push to take real-time personalised video to the enterprise market.

Brewster said the two senior appointments were a clear representation of the rapid growth Data Creative has experienced since its inception in July 2015.

“Matt Bates and Matt Merryfull both have successful foundation careers in the technology sector across software and platform development, plus valuable marketing and advertising industry experience, and will be instrumental in the next phase of Data Creative’s journey,” she said.

Alongside Data Creative’s new hires, the company has also welcomed a handful of new client wins to the personalised video space including Amnesty International, NAB, Personalised Plates Queensland, Dodo, TAB Corp, Daikin Australia and New Zealand, Melbourne University and the Geelong Football Club.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu




Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in