Toyota gets a new CMO following Brad Cramb's departure

Car manufacturing marketing veteran leaves after 22 years with Toyota

Wayne Gabriel, Toyota's new CMO
Wayne Gabriel, Toyota's new CMO

Toyota’s new CMO has taken up his post following the departure of 22-year veteran, Brad Cramb.

A company spokesperson confirmed the former divisional manager of marketing had left the car manufacturer after being unable to relocate to Melbourne as part of a consolidation of its operations.

Cramb’s replacement is Wayne Gabriel, who was announced as the incoming marketing leader in 2015 as part of Toyota’s 2018 structure. The role reports into the executive manager of sales and marketing.

“It made sense that Wayne take on the position now to ensure a smooth transition,” the spokesperson said.

Cramb was ranked 17th in the 2016 CMO50 list of Australia’s most innovative marketers. Read more about his initiatives here. He was promoted to the division marketing manager’s role in July 2013, and spent more than 20 years with Toyota.

A key achievement during this time was establishing and developing a new retail development division and an overhaul of dealer operations between 2007 and 2009. Early in his career with the group, he worked for the Oceania and Middle East division based out of Japan.

Over the last 12 months, Cramb led the implementation of ‘Franchise Future’, a collaboration between Toyota and its dealers around identifying and plugging gaps in customer experience.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in