Toyota gets a new CMO following Brad Cramb's departure

Car manufacturing marketing veteran leaves after 22 years with Toyota

Wayne Gabriel, Toyota's new CMO
Wayne Gabriel, Toyota's new CMO

Toyota’s new CMO has taken up his post following the departure of 22-year veteran, Brad Cramb.

A company spokesperson confirmed the former divisional manager of marketing had left the car manufacturer after being unable to relocate to Melbourne as part of a consolidation of its operations.

Cramb’s replacement is Wayne Gabriel, who was announced as the incoming marketing leader in 2015 as part of Toyota’s 2018 structure. The role reports into the executive manager of sales and marketing.

“It made sense that Wayne take on the position now to ensure a smooth transition,” the spokesperson said.

Cramb was ranked 17th in the 2016 CMO50 list of Australia’s most innovative marketers. Read more about his initiatives here. He was promoted to the division marketing manager’s role in July 2013, and spent more than 20 years with Toyota.

A key achievement during this time was establishing and developing a new retail development division and an overhaul of dealer operations between 2007 and 2009. Early in his career with the group, he worked for the Oceania and Middle East division based out of Japan.

Over the last 12 months, Cramb led the implementation of ‘Franchise Future’, a collaboration between Toyota and its dealers around identifying and plugging gaps in customer experience.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

sorry, I did not see that my first attempt already posted.


5 ways Australian Unity is driving innovation

Read more

Examples of their "innovation": have had problems with them in their "innova...


5 ways Australian Unity is driving innovation

Read more

Examples of their "innovation": have had problems with them in other spheres.


5 ways Australian Unity is driving innovation

Read more

Latest Podcast

More podcasts

Sign in