Tyro appoints first executive brand and marketing leader

Latest appointment is one of three leadership appointments at the SMB challenger banking and financial services group

Natalie Dinsdale
Natalie Dinsdale

Australian SMB banking services provider, Tyro Payments, has appointed a new head of brand and marketing to its leadership team.

Natalie Dinsdale joins the team with 17 years’ experience in the local and UK financial services space, including UK-based online bank, Egg, Virgin Money, UBank and Bankwest.Among her career achievements are being part of the team that launched UBank into the Australian market, as well as the launch of mortgages for Virgin Money. Her background includes marketing roles, as well as business development.

Most recently, she developed her own startup ecommerce business in the parenting and baby market. The head of brand and marketing is a newly created role.

Dinsdale is the third executive-level hire made by the organisation in recent months, and follows the appointment of former Telstra head of digital, Gerd Schenkel, as CEO in October, as well as head of product, Kareem Al-Bassam, in January.

“Tyro is at an exciting phase of its growth and Natalie’s appointment is the latest example of how we are attracting some of the most talented professionals in Australia to our team,” Schenkel said in a statement.

“Natalie has deep experience delivering integrated marketing strategies and business growth.”

Tyro has been steadily building its credentials and presence in Australia’s SMB market, buoyed by a $100m cash injection in December 2015, and now boasts of more than 17,000 customers. It processed $8.6 billion in transactions and $95 million in revenue during the last financial year.

The organisation is looking to disrupt the traditional banks, and the appointment of Schenkel, UBank’s founder, was indicative of its plans to ramp up efforts in the Australian market.

“Tyro is one of Australia’s most remarkable growth stories, and the opportunity to be part of an organisation dedicated solely to giving SMEs a better deal is incredibly exciting,” Dinsdale said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in