Latest appointment is one of three leadership appointments at the SMB challenger banking and financial services group
Australian SMB banking services provider, Tyro Payments, has appointed a new head of brand and marketing to its leadership team.
Natalie Dinsdale joins the team with 17 years’ experience in the local and UK financial services space, including UK-based online bank, Egg, Virgin Money, UBank and Bankwest.Among her career achievements are being part of the team that launched UBank into the Australian market, as well as the launch of mortgages for Virgin Money. Her background includes marketing roles, as well as business development.
Most recently, she developed her own startup ecommerce business in the parenting and baby market. The head of brand and marketing is a newly created role.
Dinsdale is the third executive-level hire made by the organisation in recent months, and follows the appointment of former Telstra head of digital, Gerd Schenkel, as CEO in October, as well as head of product, Kareem Al-Bassam, in January.
“Tyro is at an exciting phase of its growth and Natalie’s appointment is the latest example of how we are attracting some of the most talented professionals in Australia to our team,” Schenkel said in a statement.
“Natalie has deep experience delivering integrated marketing strategies and business growth.”
Tyro has been steadily building its credentials and presence in Australia’s SMB market, buoyed by a $100m cash injection in December 2015, and now boasts of more than 17,000 customers. It processed $8.6 billion in transactions and $95 million in revenue during the last financial year.
The organisation is looking to disrupt the traditional banks, and the appointment of Schenkel, UBank’s founder, was indicative of its plans to ramp up efforts in the Australian market.
“Tyro is one of Australia’s most remarkable growth stories, and the opportunity to be part of an organisation dedicated solely to giving SMEs a better deal is incredibly exciting,” Dinsdale said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
Fab Capodicasa
What it's taking for Edible Blooms to grow a stronger personalisation strategy
Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...
Jason Smith
Australia Post earmarks $20m for Australian ecommerce innovation investment
For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...
Janice Morgan
7 ways to run your marketing department like a software startup
Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...
GreatDayTo
Why Aussie Home Loans is embracing digital transformation
Please be alerted eHarmony is a 17+ years old obsolete site. eHarmony is only supported by a big marketing budget and not by serious scie...
FernandoArdenghi
CMO interview: eHarmony CMO reveals what it takes to foster great team relationships