Tyro appoints first executive brand and marketing leader

Latest appointment is one of three leadership appointments at the SMB challenger banking and financial services group

Natalie Dinsdale
Natalie Dinsdale

Australian SMB banking services provider, Tyro Payments, has appointed a new head of brand and marketing to its leadership team.

Natalie Dinsdale joins the team with 17 years’ experience in the local and UK financial services space, including UK-based online bank, Egg, Virgin Money, UBank and Bankwest.Among her career achievements are being part of the team that launched UBank into the Australian market, as well as the launch of mortgages for Virgin Money. Her background includes marketing roles, as well as business development.

Most recently, she developed her own startup ecommerce business in the parenting and baby market. The head of brand and marketing is a newly created role.

Dinsdale is the third executive-level hire made by the organisation in recent months, and follows the appointment of former Telstra head of digital, Gerd Schenkel, as CEO in October, as well as head of product, Kareem Al-Bassam, in January.

“Tyro is at an exciting phase of its growth and Natalie’s appointment is the latest example of how we are attracting some of the most talented professionals in Australia to our team,” Schenkel said in a statement.

“Natalie has deep experience delivering integrated marketing strategies and business growth.”

Tyro has been steadily building its credentials and presence in Australia’s SMB market, buoyed by a $100m cash injection in December 2015, and now boasts of more than 17,000 customers. It processed $8.6 billion in transactions and $95 million in revenue during the last financial year.

The organisation is looking to disrupt the traditional banks, and the appointment of Schenkel, UBank’s founder, was indicative of its plans to ramp up efforts in the Australian market.

“Tyro is one of Australia’s most remarkable growth stories, and the opportunity to be part of an organisation dedicated solely to giving SMEs a better deal is incredibly exciting,” Dinsdale said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in