Ascent360 raises $1.9m funding to help retailers leverage customer data

The customer data platform company is set to enable marketers to leverage customer data to provide a more personalised experience

Customer data platform company Ascent360 announced it succeeded in rounding $1.9 million in funding from venture capitalists along with several private investors to help get its new technology into the hands of retail marketers.

The platform aims to turn data into insight and income by providing marketers with online software that helps clients grow revenue, measure ROI, and improve data access and reporting capabilities. Ascent360 also claims to enable marketers to easily integrate customer data across multiple, disparate systems, segment their customers, and send personalised messages across multiple platforms such as email, social, direct mail, and display ads.

With more than 65 deployments across the outdoor sports, retail, manufacturing, and travel and leisure segments, the Colorado-based customer data platform expects to be growing and expanding its reach quickly.

According to Ascent360 CEO, Scott Buelter, benefits of the new funding include enhanced sales and marketing capabilities and the ability to further enhance the product.

“This round of funding allows us the strength we need to add the right talent to get our unique technology into today’s retail marketers and help them to leverage customer data in ways they never knew possible,” he claimed.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in