Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.

Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.

ASX-listed retail group, The PAS Group, has attributed a 45 per cent increase in online revenue from email marketing efforts to its recent customer data platform investment.

Recent figures back up CMO’s recent assertion the CDP (customer data platform) is here to stay, with the Customer Data Platform Institute reporting new funding grew from $58 million to $317 million in the first half of 2019 compared to the same period last year.

It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data management platform (DMP)? Will these platforms will continue to co-exist, or will CDPs in fact replace DMPs?

Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.

Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.

Salesforce has announced a new customer data platform (CDP) integrated with Customer 360 to build a single view of customer across marketing, commerce, sales, and service.

Buying beauty and skincare products is a highly personalised experience, often stretching across offline and online engagement. And thanks to a significant overhaul of its digital platforms, customer data approach and CRM strategy, it’s a personalised experience Jurlique is increasingly confident of delivering.

The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.

If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become mainstream, it can feel as marketers, that we are always chasing our tails.

Marketers have sought a single view of their customers ever since the word ‘omnichannel’ was first coined. After all these years, could the martech industry have finally delivered a solution?

​Marketers should take the impending GDPR European regulation as a blueprint for how they need to handle and provide access to consumer data if they’re to continue building trust with their customers.

All the latest martech and adtech news from Quantium, Emarsys, Zoho, Zendesk, iAdvize, ActionIQ, SugarCRM and Rubicon Project.

Customer data platform company Ascent360 announced it succeeded in rounding $1.9 million in funding from venture capitalists along with several private investors to help get its new technology into the hands of retail marketers.

A new institute has launched in the US aimed at helping marketers better understand and manage the new swathe of customer data platforms offerings coming into the market.