In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. We explore the major ingredients that will help drive digital marketing success in the New Year.

All the latest martech and adtech news this week from Tapad, Adobe, SurveyMonkey, SAP, SugarCRM, Shogun, Claravine and Unqork

Twilio is set to acquire customer data platform, Segment, for approximately US$3.2 billion, a deal analysts say reflects the maturity of the CDP space and will be one of many such acquisitions to come.

Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.

For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.

​There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.

All the latest martech and adtech news this week from Salesforce, Confirmit, BlueVenn, Leanplum, QMS Media, Automation Anywhere, Verint and Adobe, and NetOpt

The customer data platform (CDP) industry continues to grow apace, with 14 new vendors and US$236 million in cumulative funding added to the ecosystem in the last six months.

Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.

Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.

Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.​

Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.

Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.

ASX-listed retail group, The PAS Group, has attributed a 45 per cent increase in online revenue from email marketing efforts to its recent customer data platform investment.

Recent figures back up CMO’s recent assertion the CDP (customer data platform) is here to stay, with the Customer Data Platform Institute reporting new funding grew from $58 million to $317 million in the first half of 2019 compared to the same period last year.

It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data management platform (DMP)? Will these platforms will continue to co-exist, or will CDPs in fact replace DMPs?

Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.

Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.

Salesforce has announced a new customer data platform (CDP) integrated with Customer 360 to build a single view of customer across marketing, commerce, sales, and service.

Buying beauty and skincare products is a highly personalised experience, often stretching across offline and online engagement. And thanks to a significant overhaul of its digital platforms, customer data approach and CRM strategy, it’s a personalised experience Jurlique is increasingly confident of delivering.

The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.