ADMA gains three new board members

Latest recruits will support association's ongoing focus around data, content, creativity, technology and customer

From left: Dr Catriona Wallace, Paul Robson, Roger Sniezek
From left: Dr Catriona Wallace, Paul Robson, Roger Sniezek

The Association for Data-driven Marketing and Advertising (ADMA) has added three new members to its board of directors.

The latest recruits are Adobe Asia-Pacific president, Paul Robson; Coles digital and financial services director, Roger Sniezek; and CEO and founder of Flamingo Customer Experience, Dr. Catriona Wallace.

The three replace outgoing board members, David Bowie (SAS CEO), Andy Pontin (BDDO Clemenger Sydney CEO) and Damian Eales (News Corp managing director metros and regionals).

ADMA CEO, Jodie Sangster, said the new additions would provide key insight and experience that supports the association’s five key pillars of data, content, creativity, technology and customer.

“Our three new members are some of Australia’s most respected experts in the fields of technology, marketing, data and customer experience and will complement our dynamic and active board,” she said.

Robson has been Adobe’s Asia-Pacific president for 18 months and formerly its managing director for Australia and New Zealand. He previously worked as vice-president and general manager of HP’s Networking Division across Asia-Pacific and Japan and was the founding director of successful start-up, Wedding Gifts Direct.

“We live in a time where creating exceptional customer experiences across all touchpoints is everything,” Robson commented. “Australian businesses have an opportunity to embrace transformation and engage with their customers on a level that was never before possible. I’m delighted to be joining the ADMA board to reinforce the strong partnership it offers to businesses seeking to innovate and develop their business systems and operations.”

Sniezek has held a strategic role in Coles’ evolution towards more personalised customer marketing, and worked across a number of international loyalty programs, including the launch of the UK’s Nectar loyalty scheme.

“Advances in technology and data capabilities are moving the marketing industry closer to a truly personalised customer experience. I’m looking forward to bringing my experience in this area to the ADMA board in order to help marketers and advertisers ensure best practice in the responsible use of customer data,” he said.

Dr. Wallace, who heads up customer personalisation software company, Flamingo, is a well-regarded entrepreneur and authority on customer experience and innovation. Her achievements have included founding ACA Research, Fifth Quadrant and The Ventura Women’s Co-working space.

“As a serial entrepreneur who has experienced the challenges and opportunities that small businesses and startups face in Australia, I will be bringing my perspective to how ADMA can help similar organisations navigate the data-driven marketing landscape with a focus on creating a dynamic customer experience,” she said of her appointment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in