ADMA gains three new board members

Latest recruits will support association's ongoing focus around data, content, creativity, technology and customer

From left: Dr Catriona Wallace, Paul Robson, Roger Sniezek
From left: Dr Catriona Wallace, Paul Robson, Roger Sniezek

The Association for Data-driven Marketing and Advertising (ADMA) has added three new members to its board of directors.

The latest recruits are Adobe Asia-Pacific president, Paul Robson; Coles digital and financial services director, Roger Sniezek; and CEO and founder of Flamingo Customer Experience, Dr. Catriona Wallace.

The three replace outgoing board members, David Bowie (SAS CEO), Andy Pontin (BDDO Clemenger Sydney CEO) and Damian Eales (News Corp managing director metros and regionals).

ADMA CEO, Jodie Sangster, said the new additions would provide key insight and experience that supports the association’s five key pillars of data, content, creativity, technology and customer.

“Our three new members are some of Australia’s most respected experts in the fields of technology, marketing, data and customer experience and will complement our dynamic and active board,” she said.

Robson has been Adobe’s Asia-Pacific president for 18 months and formerly its managing director for Australia and New Zealand. He previously worked as vice-president and general manager of HP’s Networking Division across Asia-Pacific and Japan and was the founding director of successful start-up, Wedding Gifts Direct.

“We live in a time where creating exceptional customer experiences across all touchpoints is everything,” Robson commented. “Australian businesses have an opportunity to embrace transformation and engage with their customers on a level that was never before possible. I’m delighted to be joining the ADMA board to reinforce the strong partnership it offers to businesses seeking to innovate and develop their business systems and operations.”

Sniezek has held a strategic role in Coles’ evolution towards more personalised customer marketing, and worked across a number of international loyalty programs, including the launch of the UK’s Nectar loyalty scheme.

“Advances in technology and data capabilities are moving the marketing industry closer to a truly personalised customer experience. I’m looking forward to bringing my experience in this area to the ADMA board in order to help marketers and advertisers ensure best practice in the responsible use of customer data,” he said.

Dr. Wallace, who heads up customer personalisation software company, Flamingo, is a well-regarded entrepreneur and authority on customer experience and innovation. Her achievements have included founding ACA Research, Fifth Quadrant and The Ventura Women’s Co-working space.

“As a serial entrepreneur who has experienced the challenges and opportunities that small businesses and startups face in Australia, I will be bringing my perspective to how ADMA can help similar organisations navigate the data-driven marketing landscape with a focus on creating a dynamic customer experience,” she said of her appointment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in