Latest recruits will support association's ongoing focus around data, content, creativity, technology and customer
The Association for Data-driven Marketing and Advertising (ADMA) has added three new members to its board of directors.
The latest recruits are Adobe Asia-Pacific president, Paul Robson; Coles digital and financial services director, Roger Sniezek; and CEO and founder of Flamingo Customer Experience, Dr. Catriona Wallace.
The three replace outgoing board members, David Bowie (SAS CEO), Andy Pontin (BDDO Clemenger Sydney CEO) and Damian Eales (News Corp managing director metros and regionals).
ADMA CEO, Jodie Sangster, said the new additions would provide key insight and experience that supports the association’s five key pillars of data, content, creativity, technology and customer.
“Our three new members are some of Australia’s most respected experts in the fields of technology, marketing, data and customer experience and will complement our dynamic and active board,” she said.
Robson has been Adobe’s Asia-Pacific president for 18 months and formerly its managing director for Australia and New Zealand. He previously worked as vice-president and general manager of HP’s Networking Division across Asia-Pacific and Japan and was the founding director of successful start-up, Wedding Gifts Direct.
“We live in a time where creating exceptional customer experiences across all touchpoints is everything,” Robson commented. “Australian businesses have an opportunity to embrace transformation and engage with their customers on a level that was never before possible. I’m delighted to be joining the ADMA board to reinforce the strong partnership it offers to businesses seeking to innovate and develop their business systems and operations.”
Sniezek has held a strategic role in Coles’ evolution towards more personalised customer marketing, and worked across a number of international loyalty programs, including the launch of the UK’s Nectar loyalty scheme.
“Advances in technology and data capabilities are moving the marketing industry closer to a truly personalised customer experience. I’m looking forward to bringing my experience in this area to the ADMA board in order to help marketers and advertisers ensure best practice in the responsible use of customer data,” he said.
Dr. Wallace, who heads up customer personalisation software company, Flamingo, is a well-regarded entrepreneur and authority on customer experience and innovation. Her achievements have included founding ACA Research, Fifth Quadrant and The Ventura Women’s Co-working space.
“As a serial entrepreneur who has experienced the challenges and opportunities that small businesses and startups face in Australia, I will be bringing my perspective to how ADMA can help similar organisations navigate the data-driven marketing landscape with a focus on creating a dynamic customer experience,” she said of her appointment.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning
If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...
aaron
Analysis: Gillette's latest ad only proves why brands standing for positive change is vital
In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...
hill william
Predictions: 9 digital marketing trends for 2019