Tatts offers chance for one innovative marketing team to win $300,000

The gaming, lotteries and wagering giant is challenging marketing teams to pitch an innovative idea for a chance to win a $300K budget to bring it to life

Australian gaming, lotteries and wagering giant, Tatts Group, has held a marketing innovation challenge giving marketing teams the opportunity to pitch an innovative idea and win a $300,000 budget to bring it to life.

Headed up by CMO, Megan Magill, more than 50 submissions were initially received from across the business, which were then shortlisted to five. The top five were then invited to pitch at the Powerhouse Visy Theatre in Brisbane to over 100 attendees, and in front of Magill and a judging panel including Tatts Group CEO, Robbie Cooke, Carat CEO, Simon Ryan, The Monkeys owner, Mark Green, and Y&R Group’s managing director, Phil McDonald.

Magill said the Marketing Innovation Program was developed to foster an open-minded culture that explores new ways to approach the challenges facing marketing teams.

“We’re operating in a marketplace that demands innovation from its brands, so we need to respond by exploring new ways of marketing our products, and this project has delivered that,” she said.

Two winners were announced, receiving budgets of $300,000 each to deliver their project. Brand portfolio manager for the Lotteries business, Ben Johnson, secured funding for his ‘Winning Happens’ idea, while Lotteries brand managers, Kristin Fairley and Jessica Dillon, were also awarded funding for their ‘Data Generated Numbers’ program.

Cooke said the project demonstrates the company's focus on innovating across all parts of our business.

"The default when there's talk of innovation is always technology, but we think innovation is about more than that, it’s about challenging perceptions, staying ahead of the pack and thinking differently," he said. "I’ve been overwhelmed by the quality of ideas that have come out of this process.”

Innovation is key to ensuring Tatts maintains its customers’ attention now and into the future, Magill added.

“The winning ideas directly target this challenge and we look forward to seeing them bought to life,” she said.

Earlier this year, snacking giant, Mondelez International, launched a similar program called Media Innovators, which saw nine teams of digital marketers from the group’s chocolate portfolio, including Picnic, Timeout, Freddo, Dairy Milk and Cadbury Baking, battling for a share of a $1 million advertising budget by coming up with digitally-led marketing ideas utilising new media opportunities.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in