Tatts offers chance for one innovative marketing team to win $300,000

The gaming, lotteries and wagering giant is challenging marketing teams to pitch an innovative idea for a chance to win a $300K budget to bring it to life

Australian gaming, lotteries and wagering giant, Tatts Group, has held a marketing innovation challenge giving marketing teams the opportunity to pitch an innovative idea and win a $300,000 budget to bring it to life.

Headed up by CMO, Megan Magill, more than 50 submissions were initially received from across the business, which were then shortlisted to five. The top five were then invited to pitch at the Powerhouse Visy Theatre in Brisbane to over 100 attendees, and in front of Magill and a judging panel including Tatts Group CEO, Robbie Cooke, Carat CEO, Simon Ryan, The Monkeys owner, Mark Green, and Y&R Group’s managing director, Phil McDonald.

Magill said the Marketing Innovation Program was developed to foster an open-minded culture that explores new ways to approach the challenges facing marketing teams.

“We’re operating in a marketplace that demands innovation from its brands, so we need to respond by exploring new ways of marketing our products, and this project has delivered that,” she said.

Two winners were announced, receiving budgets of $300,000 each to deliver their project. Brand portfolio manager for the Lotteries business, Ben Johnson, secured funding for his ‘Winning Happens’ idea, while Lotteries brand managers, Kristin Fairley and Jessica Dillon, were also awarded funding for their ‘Data Generated Numbers’ program.

Cooke said the project demonstrates the company's focus on innovating across all parts of our business.

"The default when there's talk of innovation is always technology, but we think innovation is about more than that, it’s about challenging perceptions, staying ahead of the pack and thinking differently," he said. "I’ve been overwhelmed by the quality of ideas that have come out of this process.”

Innovation is key to ensuring Tatts maintains its customers’ attention now and into the future, Magill added.

“The winning ideas directly target this challenge and we look forward to seeing them bought to life,” she said.

Earlier this year, snacking giant, Mondelez International, launched a similar program called Media Innovators, which saw nine teams of digital marketers from the group’s chocolate portfolio, including Picnic, Timeout, Freddo, Dairy Milk and Cadbury Baking, battling for a share of a $1 million advertising budget by coming up with digitally-led marketing ideas utilising new media opportunities.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in