Tatts offers chance for one innovative marketing team to win $300,000

The gaming, lotteries and wagering giant is challenging marketing teams to pitch an innovative idea for a chance to win a $300K budget to bring it to life

Australian gaming, lotteries and wagering giant, Tatts Group, has held a marketing innovation challenge giving marketing teams the opportunity to pitch an innovative idea and win a $300,000 budget to bring it to life.

Headed up by CMO, Megan Magill, more than 50 submissions were initially received from across the business, which were then shortlisted to five. The top five were then invited to pitch at the Powerhouse Visy Theatre in Brisbane to over 100 attendees, and in front of Magill and a judging panel including Tatts Group CEO, Robbie Cooke, Carat CEO, Simon Ryan, The Monkeys owner, Mark Green, and Y&R Group’s managing director, Phil McDonald.

Magill said the Marketing Innovation Program was developed to foster an open-minded culture that explores new ways to approach the challenges facing marketing teams.

“We’re operating in a marketplace that demands innovation from its brands, so we need to respond by exploring new ways of marketing our products, and this project has delivered that,” she said.

Two winners were announced, receiving budgets of $300,000 each to deliver their project. Brand portfolio manager for the Lotteries business, Ben Johnson, secured funding for his ‘Winning Happens’ idea, while Lotteries brand managers, Kristin Fairley and Jessica Dillon, were also awarded funding for their ‘Data Generated Numbers’ program.

Cooke said the project demonstrates the company's focus on innovating across all parts of our business.

"The default when there's talk of innovation is always technology, but we think innovation is about more than that, it’s about challenging perceptions, staying ahead of the pack and thinking differently," he said. "I’ve been overwhelmed by the quality of ideas that have come out of this process.”

Innovation is key to ensuring Tatts maintains its customers’ attention now and into the future, Magill added.

“The winning ideas directly target this challenge and we look forward to seeing them bought to life,” she said.

Earlier this year, snacking giant, Mondelez International, launched a similar program called Media Innovators, which saw nine teams of digital marketers from the group’s chocolate portfolio, including Picnic, Timeout, Freddo, Dairy Milk and Cadbury Baking, battling for a share of a $1 million advertising budget by coming up with digitally-led marketing ideas utilising new media opportunities.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Dear buyer/ buyer Mandate,We are direct end seller refinery company for the supply of Petroleum products.We have all available in tank, J...

Russian oil & gas trading llc

Starwood VP of marketing: Managing customer expectations requires emotional credit

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Thanks for another excellent post. Where else could anybody get that type of info in such an ideal way of writing? In my opinion, my seek...

Stephan jordan

6 Mobile Marketing Trends to Leverage in 2014

Read more

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in