Consumers demand better WiFi as number of connected devices surge

Report reveals an expanding ecosystem of devices and rise in streaming devices is fueling greater WiFi expectations

Mobile games
Mobile games

The average home now has six media devices connected online, yet nearly two-thirds of global consumers have issues with Wi-Fi at home, according to the 2015 ARRIS Consumer Entertainment Index.

The survey found 72 per cent of consumers consider a high-speed Internet connection in every room of their house either vitally important or very important. Over half stated it is vitally important to have high-speed Wi-Fi that works outside of its current range.

But not everyone wants their TV to be mobile. The survey found 41 per cent of global respondents never or rarely use a laptop, smartphone or tablet to watch TV outside the house. This rises to 75 per cent of respondents in Japan, followed by 62 per cent in Australia, and 60 per cent in Canada.

According to the survey, the trends represent a number of opportunities to make it easier for consumers of all ages to download or stream content, to customise content and services to the individual consumer experience, and to solve connectivity issues by giving consumers a high-speed wireless connection where it is needed.

“The ARRIS CEI research offers our customers invaluable insight into the evolving consumer interaction with entertainment technology and content,” said senior vice president, global marketing at ARRIS, Sandy Howe.

“All of these trends point to a tremendous opportunity for service providers and programmers to customise their offerings to these new consumer trends and to ensure the quality of the home’s Wi-Fi network, which increasingly is bearing the weight of this evolution in services.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in