AIA Australia brings on new chief marketing officer

New appointment follows departure of former CMO, Tim Tez, to the newly created role of chief product and marketing officer at MetLife

AIA Australia has brought on GE Capital’s head of marketing and portfolio management as its new chief marketing officer.

Renae Smith has an 18-year career in marketing, and was promoted to her latest role at GE eight months ago. She was formerly the group’s head of consumer marketing, and has been with the company for three years.

Prior to this, Smith worked on strategic projects at World Vision Australia. She was also previously director of segment marketing, general manager of products, applications and packaging, and general manager of relation marketing at Telstra, and also worked at Sharinga Networks in the US and locally.

At AIA, Smith will lead a team of 41 staff covering a range of areas including retail pricing, product development, marketing and the insurer’s AIA Vitality business. She officially takes the reins on 11 February.

Her appointment follows the departure of AIA’s former head of marketing and product management, Tim Tez, who joined MetLife in the newly created role of chief product and marketing officer in December.

AIA Australia CEO, Damien Mu, said Smith’s role will be integral in growing the group’s might in the Australian life insurance market.

“Renae joins us at an exciting time as we seek to build on our position as one of the fastest growing life insurers in Australia,” he said. “Her extensive marketing experience will be crucial for us as we continue to expand our market presence and develop new products and services that meet the needs of our customers and partners.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in