AIA Australia brings on new chief marketing officer

New appointment follows departure of former CMO, Tim Tez, to the newly created role of chief product and marketing officer at MetLife

AIA Australia has brought on GE Capital’s head of marketing and portfolio management as its new chief marketing officer.

Renae Smith has an 18-year career in marketing, and was promoted to her latest role at GE eight months ago. She was formerly the group’s head of consumer marketing, and has been with the company for three years.

Prior to this, Smith worked on strategic projects at World Vision Australia. She was also previously director of segment marketing, general manager of products, applications and packaging, and general manager of relation marketing at Telstra, and also worked at Sharinga Networks in the US and locally.

At AIA, Smith will lead a team of 41 staff covering a range of areas including retail pricing, product development, marketing and the insurer’s AIA Vitality business. She officially takes the reins on 11 February.

Her appointment follows the departure of AIA’s former head of marketing and product management, Tim Tez, who joined MetLife in the newly created role of chief product and marketing officer in December.

AIA Australia CEO, Damien Mu, said Smith’s role will be integral in growing the group’s might in the Australian life insurance market.

“Renae joins us at an exciting time as we seek to build on our position as one of the fastest growing life insurers in Australia,” he said. “Her extensive marketing experience will be crucial for us as we continue to expand our market presence and develop new products and services that meet the needs of our customers and partners.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in