The food company's new director of communications and marketing services takes the reins from former CMO, David Morgan, who resigned last year after 18 months in the role
.jpg)
Nestlé Oceania has appointed Thérèse Kallie as its new director communications and marketing services. She replaces former chief marketing officer, David Morgan, who finished up at the end of 2013.
Kallie takes the marketing leadership reins at Nestlé Oceania from 1 March. She joined Nestle’s South African business in 2005 as consumer communication and marketing excellence director, where she headed overall strategic development and planning for the marketing function.
Prior to this, she spent 10 years working with a range of global creative brand building agencies and rose to VP and global planning director at Leo Burnett in Chicago. Kellie's resume also includes a 10-year stint working client-side, covering commercial delivery, product development and retail aspects of the FMCG and healthcare industry.
According to a company statement, she developed a strong reputation for consumer insights and consumer communication which she brings with her to Oceania.
The appointment comes three months after Morgan, the executive director for corporate affairs and marketing for Oceania, quit his post after a year-and-a-half in the role. An experienced marketer, Morgan previously headed up marketing at Standard Chartered Bank in Singapore. His resume also includes stints as CMO at Foxtel, BankWest, and marketing positions with Procter & Gamble, Samsung and Citibank.
During the ADMA Global Forum last August, Morgan claimed marketers are trapped in an operational and process management mindset and are not innovating enough to meet the needs of modern consumers.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
