Nearly 30% of world population uses sites like Facebook, Instagram, Google+ each month
About one in seven people around the globe use a social networking site at least once a month, and that number is expected to see grow significantly over the next several years.
About 1.61 billion people will use a social networking site, such as Facebook, Google+, Instagram or Twitter, this month, according to eMarketer, a market research company. That's a 14.2% increase from 2012, and double-digit growth is expected to continue through next year.
By 2017, 2.33 billion people will use social networks, the company said.
The World Bank has reported that there were 7.046 billion people last year. That means this year 22.8% of the world's population is using social networks at least every month.
By 2017, when some estimates show the world population reaching 7.44 billion, 31.3% of the world will be using social networks, according to eMarketer.
The company also noted that while the number of social network users is growing, that growth rate is slowing.
For instance, 2012 showed a year-over-year growth rate of 17.6%, but this year's growth slipped to 14.2%. By 2017, the growth rate is expected to slide to show 7.6%.
The world's largest social networking site, Facebook, should reach 1.026 billion monthly users by the end of this year, eMarketer estimates.
The U.S. has the most monthly Facebook users with 146.8 million.
Currently, the Netherlands has the highest penetration of social media users with 63.5%. Norway comes in second with 63.3%. The U.S. was sixth at 51.7%
However, a majority of residents in Sweden, South Korea, Denmark, the U.S., Finland, Canada and the U.K. also use social networking sites monthly.
The highest growth areas are in less-developed markets. India, for instance, has shown the most growth this year, increasing user numbers by 37.4%. Indonesia's numbers will climb 28.7% and Mexico will increase its social network user base by 21.1%, eMarketer reported.
This article, One out of seven using social networks, study shows, was originally published at Computerworld.com.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.
See more by Sharon Gaudin on Computerworld.com.
Read more about social media in Computerworld's Social Media Topic Center.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning
If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...
aaron
Analysis: Gillette's latest ad only proves why brands standing for positive change is vital
In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...
hill william
Predictions: 9 digital marketing trends for 2019