One out of seven people use social networks, study shows

Nearly 30% of world population uses sites like Facebook, Instagram, Google+ each month

About one in seven people around the globe use a social networking site at least once a month, and that number is expected to see grow significantly over the next several years.

About 1.61 billion people will use a social networking site, such as Facebook, Google+, Instagram or Twitter, this month, according to eMarketer, a market research company. That's a 14.2% increase from 2012, and double-digit growth is expected to continue through next year.

By 2017, 2.33 billion people will use social networks, the company said.

The World Bank has reported that there were 7.046 billion people last year. That means this year 22.8% of the world's population is using social networks at least every month.

By 2017, when some estimates show the world population reaching 7.44 billion, 31.3% of the world will be using social networks, according to eMarketer.

The company also noted that while the number of social network users is growing, that growth rate is slowing.

For instance, 2012 showed a year-over-year growth rate of 17.6%, but this year's growth slipped to 14.2%. By 2017, the growth rate is expected to slide to show 7.6%.

The world's largest social networking site, Facebook, should reach 1.026 billion monthly users by the end of this year, eMarketer estimates.

The U.S. has the most monthly Facebook users with 146.8 million.

Currently, the Netherlands has the highest penetration of social media users with 63.5%. Norway comes in second with 63.3%. The U.S. was sixth at 51.7%

However, a majority of residents in Sweden, South Korea, Denmark, the U.S., Finland, Canada and the U.K. also use social networking sites monthly.

The highest growth areas are in less-developed markets. India, for instance, has shown the most growth this year, increasing user numbers by 37.4%. Indonesia's numbers will climb 28.7% and Mexico will increase its social network user base by 21.1%, eMarketer reported.

This article, One out of seven using social networks, study shows, was originally published at Computerworld.com.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about social media in Computerworld's Social Media Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

Latest Podcast

More podcasts

Sign in